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joe.pistell posted the thread A Dark Cloud Over the Dealership Industry in Off Topic & Everything Else.
The dark cloud over the dealership industry has got to be one of the most fascinating studies in business psychology ever.
About 4...
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Patrick McKeever (blog) posted the thread Seven "MUST ASK" Questions Regarding Your Dealership's Data in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
When I speak with dealers, CFOs, CEOs and legal counsel for major dealer groups, these are the questions that arise most frequently...
JD Rucker posted the thread Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right) in Websites, SEO, SEM, Display, Social, Marketing.
Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM...
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Jessica Ruth posted the thread Study: What Digital Drivers Want in Automotive News, Press Releases, and Events.
A recent study by Accenture revealed what Digital Drivers Want:
The Automotive Industry Digital Survey yielded the following key...
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Jessica Ruth posted the thread Why your BDC Manager Can't Be Your Administrative Assistant in Off Topic & Everything Else.
Your business is booming, you've got your sales teams, desk managers and finance managers all ready to go. But, you have these "things"...
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Jessica Ruth posted the thread Happy Father's Day from DealerRefresh in Off Topic & Everything Else.
Eric Miltsch posted the thread Phoning It In From Facebook's News Feed: Local Awareness Ads Are Now Available in Websites, SEO, SEM, Display, Social, Marketing.
Facebook's News Feed is about to get more efficient and helpful.
Last week Facebook announced the ability to add "Call Now" call to...
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Chris Burns (blog) posted the thread Negative SEO – It’s Real And You’re Likely A Target in Websites, SEO, SEM, Display, Social, Marketing.
One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search...
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Brian Pasch (blog) posted the thread Third Party Automotive Leads Are Like Tainted Wine in Websites, SEO, SEM, Display, Social, Marketing.
I want to recognize that DealerRefresh contributors, and members of the dealer community, have discussed the need for third-party lead...
yagoparamo posted the thread How's Your Site Post-Mobilegeddon? in Websites, SEO, SEM, Display, Social, Marketing.
The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and...
Aaron Wirtz posted the thread TV's Not Dead. Our Imaginations Are. in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
A curious byproduct of the data age is that, despite our access to technology that lets us segment, dissect, and analyze like never...
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Adam Robinson (blog) posted the thread Is that Sales Resume Lying to You? Let's find out! in Websites, SEO, SEM, Display, Social, Marketing.
All of us have made hiring mistakes. Lots of them, in fact. STOP!
My experience in interviewing automotive sales talent has taught me...
kevinfrye posted the thread Digital Dealer 18 Review with Kevin Frye in Automotive News, Press Releases, and Events.
Arrgh! Searching for Auto Treasure at Digital Dealer 18
Have you seen my treasure map? The "X" shows up heeeere… After a long, cold...
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bpulseadmin posted the thread What can I say about Dealer Talk 2015? in Automotive News, Press Releases, and Events.
Do you remember the Lollapoolaza rock tours that took the world by storm during the 90’s?
It was a collection of the who’s who of...
malinda.terreri posted the thread Can You Find the Terrible Template? in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process...
TMuellner posted the thread A Fresh Look at Dealership Measurement and Reporting in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday...
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Laura Madison posted the thread What If We Encouraged Excellence In Car Salesmen? in Off Topic & Everything Else.
It’s no secret that the public’s perception of car salesmen is not flattering. You know the image, a sleazy persona clad in gold chains...
MikeHaeg posted the thread Ugly or Not - Your Face has Persuasive Powers! Who knew? in Websites, SEO, SEM, Display, Social, Marketing.
It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo.
That makes sense...
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Jessica Ruth posted the thread 3 Steps to be Ready For Google Mobile Search Update in Off Topic & Everything Else.
April showers might bring May flowers, but April 2015 will be marked by more than a few sprinkles and a tax deadline...
According to...
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Mark Rikess posted the thread Old Horses for New Horses and Killing the BDC in Off Topic & Everything Else.
When asked today “what is your biggest challenge?”, the vast majority of Dealers will say...“finding qualified sales associates!”...
johncolban posted the thread Don’t BLOW your First Impression, 5 Tips to Stand Out! in Websites, SEO, SEM, Display, Social, Marketing.
It's a proven FACT, the first impression will make you OR break you. So don't blow it!
In the world of online video, the first...
Jerry Thibeau posted the thread What Does your Dealerhsip Do With Call Tracking? in Automotive News, Press Releases, and Events.
Nothing fuels my desire to write like the need to set the record straight. I was recently forwarded Alan Ram’s interview on CBT news. In...
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Brian Pasch (blog) posted the thread Organizing Your Custom Website Content To Track ROI in Websites, SEO, SEM, Display, Social, Marketing.
It is extremely important you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing...
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Adam Robinson (blog) posted the thread Which One Best Describes Your Dealership's Hiring Process? in Off Topic & Everything Else.
Let’s face it: most dealers struggle with hiring qualified employees. And since the car business is a people business, our inability to...
Aaron Wirtz posted the thread An Argument for Personalization in 2015 in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just...
