This will be the first time in 8 years that I will not attend NADA. Would love to be there, but I just can't stand San Fran. The homeless issue is real and it's best to just ignore them and keep walking. Also not a fan of the split venue between 3 locations.
With that said, I can offer some advice on how to make the most of the show. Here are my top things to do.
1. Bring as many salespeople as you can.
2. Purchase a scan license app for each rep so they can scan badges from their cell phones.
3. Take a picture with your leads so you can put a face to a name when back home.
4. Ask for the sale
5. If no sale, determine what day and time you should follow-up and then follow-up at that time.
6. Ask for cell phone numbers. "Mr. Dealer, you can see how our product is going to help your dealership right? Great, I am going to call you on your cell phone at X and that number is?" Having the main number is a waste of time.
7. Have a usable or unique giveaway that will draw people to your booth.
8. Prohibit salespeople from circle discussions, they should all be on a corner of the booth trying to engage dealers when not demoing.
9. Don't waste too much time on the Allied Industry badges, they all talk a good game, but I've found very little ever comes from it. Most of the time they are scoping you out for the wrong reasons.
10. Have fun, but don't over do it your first two nights. Save your late night for Sat.
11. Know when speaking sessions are taking place and plan quick lunch breaks during those times.
12. Go through your CRM and find all leads, send them an email and invite them to stop by your booth.
13. Invite current clients to your booth for upsell opportunities.
That's about it!
