AI SEO or GEO building ideas

[Alex Snyder]

As we transition from decades-old Google search results to a new era of exact-response queries, I wanted to start this thread on strategies to ensure you are included in AI responses.

Digital Dealer did a pretty good 101 explanation of what this means. Dealer Authority started a thread about this, too. This is a strategy thread.

Are you writing more blog articles? Putting more into forums and/or Reddit? What are some ideas for this?

 

[DjSec]

The amount of misleading information on SEO and LLMs is really sad.

You cannot rank first on ChatGPT. That's not how LLMs work. For one they are not consistent when giving answers ... by design! They are meant to be unique, therefor there is no consistent #1 ranking.

And they are not designed to get you clicks, they are designed to answer questions.

GEO is AI forcing SEO's to do SEO the way they were supposed to be be doing it along.

They claim you need new tactics to “rank” in AI answers but when you look closely…it’s nothing more than the same old SEO fundamentals.

The reason it feels new to most SEO's is because they never did SEO correctly in the first place.

 

[Bill Hoerr]

I've been using a combo of GA4, GSC, and Peec AI performance to understand the baseline AI visibility and opportunities for web properties, then creating blog posts around the opportunities surfaced. This has worked for me moving the needle in more citations and visibility.

 

[DjSec]

I've been using a combo of GA4, GSC, and Peec AI performance to understand the baseline AI visibility and opportunities for web properties, then creating blog posts around the opportunities surfaced. This has worked for me moving the needle in more citations and visibility.

And that is all there is too it, find keyword gaps, publish content around those gaps, and get links to that content.

Depending on how much site authority you have will determine how long it takes to rank, get traffic, and show up in the AI.

 

[WeBuyKeyFobs]

Love this thread — because this shift is very real.


From a We Buy Key Fobs perspective (we purchase used OEM key fobs from dealerships, auctions, rental companies, etc.), we’re already seeing search behavior move from:

“sell key fobs”
to
“where can a dealership sell used OEM key fobs in bulk?”

That’s a big difference.


AI responses don’t just pull whoever ranks #1 anymore — they pull whoever is:
• Structurally clear
• Authoritative in a niche
• Consistently publishing helpful, specific content
• Mentioned across multiple relevant sources

 

[Alex Snyder]

Traditional search = rigid query. AI search = conversational.

We have had a massive influx of new DealerRefresh community members since AI became more widely used. Traffic has jumped 4x as well. I think AI is doing a much better job of helping users get to the content they really want. Old search was much more of a chore to get there.

This leads me to believe it is more important than ever to expand your website's content. All those things those old SEO folks were telling you to do are much more important now.

I think I use DuckDuckGo twice a month now. I use AI twenty times a day.

 

[MattCopley]

@Alex Snyder @DjSec check out our project. May be an accelerator for you guys. Hrizn | Content Operating System for Modern Dealership Visibility

 

[Dan Sayer]

The amount of misleading information on SEO and LLMs is really sad.

You cannot rank first on ChatGPT. That's not how LLMs work. For one they are not consistent when giving answers ... by design! They are meant to be unique, therefor there is no consistent #1 ranking.

And they are not designed to get you clicks, they are designed to answer questions.

GEO is AI forcing SEO's to do SEO the way they were supposed to be be doing it along.

They claim you need new tactics to “rank” in AI answers but when you look closely…it’s nothing more than the same old SEO fundamentals.

The reason it feels new to most SEO's is because they never did SEO correctly in the first place.

This may be the best response to everyone selling "AI SEO" at this point. The AI snake-oil chase has begun. 1998 iMac started the trend of adding the "i" to any product name to make it relevant and now everyone is adding "AI" to their product name, slide deck, and descriptions to claim relevancy today. AI isn't making SEO "better", it mostly makes it faster and more scalable. I've taken SEO back in-house (reduced SEO expense by $20k/month) this year and AI is merely the tool set to increase efficiency with a smaller team, and we're still following all of the SEO best practices like we were doing prior.

 

[MattCopley]

This may be the best response to everyone selling "AI SEO" at this point. The AI snake-oil chase has begun. 1998 iMac started the trend of adding the "i" to any product name to make it relevant and now everyone is adding "AI" to their product name, slide deck, and descriptions to claim relevancy today. AI isn't making SEO "better", it mostly makes it faster and more scalable. I've taken SEO back in-house (reduced SEO expense by $20k/month) this year and AI is merely the tool set to increase efficiency with a smaller team, and we're still following all of the SEO best practices like we were doing prior.

Yeah for real - The LMNOPEO train is a hype cycle like we haven't seen in some time. Just build helpful content that answers customers questions wherever they are in their journey. Thats what we built Hrizn Content OS for. Our top performing dealers take content in-house, save thousands, and produce real SEO results that drive operational outcomes and revenue/efficiency gains often well over $1Million annually. Check us out sometime. Would love your feedback if you're building in-house.

 

[Eric Miltsch]

Simple analogy I use -

Good SEO is like getting your book featured on the library's front table.

Good GEO is like getting the librarian to quote your book when someone asks a question.