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Uncle Joe's Makeover Diary 2.0

No surprise, Carvana has it figured out. They continue to be way ahead of everyone else on vehicle merchandising.

Ryan,
100% agreed. Carvana and CarMax enjoy an incredibly tight loop of business operations and engineering, where the platform leaders have their instant feedback right from the sales floor, right from the call center. They have full visibility into internal KPIs and can iterate at light speed.

Our incredibly fragmented, isolated cube-dwelling web vendors are still trying to figure out how to generate more leads.


Garcia, the CEO of Carvana, is 10q's talks about sales productivity as the hallmark of a great website: call counts going down, time on call going down, all the while sales are increasing 40% year-over-year and our incredibly fragmented, isolated cube-dwelling web vendors are still trying to figure out how to generate more leads.
 

✨ AI Highlights

Joe Pistell, a veteran automotive digital marketing strategist, returns to DealerRefresh after a stint at Cars.com to document his renewed work on vehicle merchandising and digital retailing concepts. The thread covers a range of ideas including AI-generated detailer images, the staggering inconsistency in how safety features are labeled across build sheets, and smart UI merchandising techniques pioneered by Carvana. A core insight is that Carvana and CarMax win because their engineering and operations teams share tight feedback loops, while traditional dealer web vendors remain fragmented and focused on lead generation rather than true sales productivity.

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