• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Uncle Joe's Makeover Diary 2.0

No surprise, Carvana has it figured out. They continue to be way ahead of everyone else on vehicle merchandising.

Ryan,
100% agreed. Carvana and CarMax enjoy an incredibly tight loop of business operations and engineering, where the platform leaders have their instant feedback right from the sales floor, right from the call center. They have full visibility into internal KPIs and can iterate at light speed.

Our incredibly fragmented, isolated cube-dwelling web vendors are still trying to figure out how to generate more leads.


Garcia, the CEO of Carvana, is 10q's talks about sales productivity as the hallmark of a great website: call counts going down, time on call going down, all the while sales are increasing 40% year-over-year and our incredibly fragmented, isolated cube-dwelling web vendors are still trying to figure out how to generate more leads.
 

✨ AI Highlights

Joe Pistell, formerly of Cars.com, relaunches his 'Makeover Diary' series to share automotive digital merchandising experiments and strategy, inviting community challenge and debate. Discussions range from practical tips like showing CarPlay in vehicle photos, to AI-generated detailer imagery, to Carvana and CarMax's superior vehicle merchandising loops that focus on sales productivity metrics rather than lead volume. The key insight is that fragmented dealer website vendors lag far behind vertically integrated players like Carvana, whose tight engineering-to-sales-floor feedback loop enables rapid, conversion-focused iteration.

Replies Views 252 82,687 Started Last Reply