Website Trade-In / Purchase Tool

[Dan Sayer]

When you say 3% had trade info, that is likely because whoever the agency was, probably ran a non-trade campaign

All creative in direct mail and email was "Trade Up Event" or had a similar CTA with, "Save time at the dealership! See how much Anderson _____ is willing to give you for your trade...."

 

[Chris Apostalides]

Hmmmm, that's not possible. Our system can't produce a lead without the accompanying info. We specifically built it that way.

Give me a call and we can discuss. 314-701-6369.

 

[Dan Sayer]

Hmmmm, that's not possible. Our system can't produce a lead without the accompanying info. We specifically built it that way.

Give me a call and we can discuss. 314-701-6369.

Thank you for the phone conversation. Understanding how your tools work just cemented my opinion of InMarket Solutions as well as gave me a lens of understanding if we were to review other Direct Mail initiatives using your tools. Thanks again and we'll talk in Q3.

 

[Chris Apostalides]

Appreciate the call, Dan.

 

[carguyfiles]

The winds of change is in the air...


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@A Kappler You need an AI wiz kid, not a dev.

Yea I mostly agree with this. The future is going to be where ai experts level all the competition but the key will be also thoroughly understanding the problem statement in order to drive the value. 95% of businesses fail I think I heard somewhere. The same will probably also be true for ai companies and the gap will be subject matter expertise. If some kid dishes out some slop and claude tells him "great idea" it may sound good at face value, but will the market care? Probably not.

 

[joe.pistell]

Yea I mostly agree with this. The future is going to be where ai experts level all the competition but the key will be also thoroughly understanding the problem statement in order to drive the value. 95% of businesses fail I think I heard somewhere. The same will probably also be true for ai companies and the gap will be subject matter expertise. If some kid dishes out some slop and claude tells him "great idea" it may sound good at face value, but will the market care? Probably not.

dude, read before you write.

PART 1:
You write: "but the key will be also thoroughly understanding the problem statement in order to drive the value. "

This is the foundation of what I said:



PART 2:
You write: "The future is going to be where ai experts level all the competition "

I disagree. "AI Experts" is sooo 2026.
The future is going to be where subject matter experts, will be finally free to tackle really big problems. They'll pump their knowledge & experiences into AI, and, they'll create stunning solutions that legacy systems can't see, can't produce, can't support and can't monetize.

 

[carguyfiles]

but thats not exactly what you said... im not here to argue, brother. thats why i said i mostly agree. ai whiz kids and subject matter experts are two totally different things. anyone can write slop, in fact, some may write good slop... but it will have zero place in the market unless its thoroughly vetted and that knowledge (for instance in this car industry) isnt going to come from the ai slopper whiz kid. its going to come from the guy who doesn't use ai at all and they will work together to get something nice the market actually wants.

"ai experts is sooo 2026.."? sry im confused on this one my autism doesnt allow me to move past this detail. it is 2026. maybe you are being sarcastic? i dont get sarcasm well if so.

 

[Alex Snyder]

The funny part is, I agree with both of you. And both of you agree with each other. We all agree

 

[joe.pistell]

ai whiz kids and subject matter experts are two totally different things. anyone can write slop

I said "Wiz Kids in Dealers are building custom apps" and you took it out of context due to my brevity. This is what I meant:

Some of the dealerships' most intelligent minds, who have been working inside the chaotic madness called a car dealership, have come to realize that if they take their domain expertise and all of the structured and semi-structured data that surrounds them, they are able to work with AI choreograph solutions that have never been made before.

I have a dealer group client with a wiz kid inventory merchandising manager in charge of a standing inventory of > thousand VINS (that turns 8 times a year). This wiz kid was smart enough to see a problem, and see all of the disorganized & siloed data and create a system that no vendor nor any of his leaders could figure out how to do. He built the system at home.