All creative in direct mail and email was "Trade Up Event" or had a similar CTA with, "Save time at the dealership! See how much Anderson _____ is willing to give you for your trade...."
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Website Trade-In / Purchase Tool
- Thread starter A Kappler
- Start date
- Oct 16, 2024
- 12
- 8
- Awards
- 2
- First Name
- Chris
Hmmmm, that's not possible. Our system can't produce a lead without the accompanying info. We specifically built it that way.
Give me a call and we can discuss. 314-701-6369.
Give me a call and we can discuss. 314-701-6369.
Thank you for the phone conversation. Understanding how your tools work just cemented my opinion of InMarket Solutions as well as gave me a lens of understanding if we were to review other Direct Mail initiatives using your tools. Thanks again and we'll talk in Q3.
- Oct 16, 2024
- 12
- 8
- Awards
- 2
- First Name
- Chris
✨ AI Highlights
A dealer asks for help building a custom trade-in and car-buying data collection tool, leading to a discussion about Textium, a text-based lead capture platform that uses license plates or VINs to gather vehicle info. A key insight emerges when Dan Sayer reports a direct mail campaign returned 150 leads but only 3% included trade data, which Chris Apostalides of Textium says is impossible given how their system is built — pointing blame at the agency partner, InMarket Solutions. The two resolve the discrepancy in a phone call, and Dan concludes the agency was misrepresenting results rather than Textium's tool underperforming.
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