All creative in direct mail and email was "Trade Up Event" or had a similar CTA with, "Save time at the dealership! See how much Anderson _____ is willing to give you for your trade...."
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Website Trade-In / Purchase Tool
- Thread starter A Kappler
- Start date
- Oct 16, 2024
- 11
- 7
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- First Name
- Chris
Hmmmm, that's not possible. Our system can't produce a lead without the accompanying info. We specifically built it that way.
Give me a call and we can discuss. 314-701-6369.
Give me a call and we can discuss. 314-701-6369.
✨ AI Highlights
A dealer asks for help building a custom trade-in and vehicle purchase data collection tool, preferring something beyond off-the-shelf options like ICO or TradePending. The conversation shifts toward Textium, a text-based trade appraisal tool using VIN/license plate lookup tied to KBB, Black Book, or AccuTrade values, with debate emerging over lead quality and whether vehicle trade data is actually captured. A key tension surfaces when a dealer reports only 3% of Textium leads from a direct mail campaign included trade information, raising questions about how the tool is configured by partner agencies.
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