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  1. Brian Pasch

    Cable TV Advertising Survey for Auto Dealership Managers

    Cable companies are evolving their product offerings with digital advertising strategies for auto dealers. As more consumers "cut the cord" dealers can now advertise on multiple devices and follow local consumers everywhere! Consumers love the exclusive content that cable offers and dealers can...
  2. Brian Pasch

    Google Cars Program To Expand To Phoenix

    Dealers are very interested in the Google Cars program, and honestly we have been getting very little new information since Michael Rose presented at the 2013 Digital Marketing Strategies Conference (DMSC) in February. The word on the street is that Phoenix Arizona is the next city where the...
  3. Brian Pasch

    Is anyone using mobile credit application tool?

    Any help would be appreciated. Brian
  4. Brian Pasch

    Can You Recommend an Outsourced BDC?

    I have a client that has too many leads due to under staffing and it may take 60-90 days to get proper staffing levels. There is an immediate opportunity to increases leads 30% but they can't handle the leads they have now. Does anyone have experience using an outsourced BDC service that could...
  5. Brian Pasch

    CallBrite Setup Issues

    My client who just signed up with CallBrite is being told it takes 2 weeks to get local numbers provisioned. If this standard? Does any DR members have any escalation points inside of CallBrite?
  7. Brian Pasch

    eBizAutos and Self Managed PPC Problems

    Has anyone had experience with eBizAutos and conversion codes. It seems that if a dealer wants to run their own PPC campaigns, their iFrame forms, prevent a dealer from getting proper adwords conversion stats. Can anyone confirm this? Brian
  8. Brian Pasch

    AutoUSA and Dealix Lead Data

    Can anyone share some results (like 90 days) # leads, costs, return credits, and sales from AutoUSA and Dealix? I'm working on a whitepaper on inventory advertising platforms and I could use some dealer data, Thanks
  9. Brian Pasch

    Digital Air Strike - Who Is Using Them?

    I just got the April Edition of Dealer Marketing Magazine which features a company called Digital Air Strike. Has anyone used this company that can give me an overview of what they are doing for you?
  10. Brian Pasch

    What Defines A Successful Automotive Social Media Strategy

    You are asked to access a car dealer's Social Media efforts and provide feedback on how they compare with their peers and where they can improve. I'm asked that question often and I would love to hear from members of DealerRefresh on how they would grade a car dealer's social media efforts...
  11. Brian Pasch

    Automotive Video SEO Webinar Dec 7th with Brian Pasch

    Video Optimization Webinar Scheduled – Dec 7th Join me and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. I have inspected the video optimization tools, products, and strategy offered by...
  13. Brian Pasch

    Car Dealer Check Is Adsense Heavy - Be Forewarned As Negative POD Score Listing

    I was driven to a website called Car Dealer Check (CarDealerCheck.com) by a Twitter comment from Rob Fontano on an unrelated topic and when I landed on the page for a Nissan Dealer in Florida, I was taken back by how many paid ads were running on this dealership listing page. Take a look...
  14. Brian Pasch

    PrestoReviews Platform Now Included in Google Places

    One of the most innovative dealer review platforms is provided by PrestoReviews.com and this is the platform PCG includes in our Automotive Internet Reputation Management (IRM) package and training for car dealers. The platform allows your customers to post reviews on your custom review site...
  15. Brian Pasch

    DealerRefresh Members Need To Vote

    A survey was created to poll the members of the automotive community on topics pertaining to their membership and participation in online communities. If you have not taken the survey, take 1 minute to cast your votes. Your opinion matters! Vote Here: Automotive Community Survey...
  16. Brian Pasch

    Which Automotive Advertising Websites Are The Best?

    PCG Digital Marketing, in preparation for the 2010 Automotive Website Awards, has launched a nationwide survey for consumers who shop and research automobiles on the Internet. The survey contains seven questions and seeks to determine which popular automotive website is the consumer’s...
  17. Brian Pasch

    Toyota Recall Revenue Generation Ideas

    Calling all Toyota dealers! The Pasch Consulting Group proved that a good microsite can draw consumer automotive leads from a national audience with our Cash For Clunkers Facts website. Over 8,000,000 visitors in 2 months came to our site and thousands participated in our forums. Now that...
  19. Brian Pasch

    2010 Internet Marketing Survey

    I have created a quick 11 question survey and would appreciate if the members of the DealerRefresh.com community could take a quick minute to participate. If you are employed at a dealership, and not a vendor, you can take the survey. Here is the link: Automotive Digital Marketing Survey...
  20. Brian Pasch

    If Content is King Then Links Are The Soldiers

    I thought I would start a discussion on link building. Now that many automotive platforms have come to terms that Content is King and have added embedded blogs or "content pages on the fly" tools, dealers have the opportunity to add content to their websites. This is a positive trend. However...
  21. Brian Pasch

    Open Call For Dealer Inventory Modules and Website Vendors

    I will be publishing our annual white paper report on Automotive Search Marketing Architecture (ASMA) this November. The ASMA study will identify automotive website providers that offer SEO compliant platforms using Google’s guidelines as well as best practices in the search marketing...
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