Dealer Authority INVENTORY

digital advertising

  1. bironwarner

    What are the best ways of increasing your blog traffic?

    Increasing blog traffic is essential for growing your online presence and building a successful blog. Here are some of the most effective strategies to boost traffic: Focus on Quality Content: Content is king. Make sure your blog posts are valuable, well-researched, and offer solutions to your...
  2. bhetzman

    Simplifi Experiences? Looking to Connect with Fellow Dealers

    Hey everyone, I’m diving into the potential of Simplifi for CTV, geofencing other dealerships, programmatic, cross-device targeting, and their full suite of offerings. They claim to be working with over 4,300 dealerships, but I haven’t been able to connect with anyone who’s actually using them...
  3. Kyle Gage

    New to the forum!

    New to the forum! I work for a company called Space Auto. We are a website provider, SEO, and Digital marketing company. I am relatively new to the digital field and got my start in the automotive industry in 2015, when I took a job as a sales consultant for Patterson Nissan in Longview, Tx. I...
  4. TabFlythe

    Events & Workshops Seriously, ask us anything.

    This coming Monday (December 16th) at 2:00 PM EST our CEO Tyson Madliger will be going live on the Dealer Authority Facebook Page. Why do you ask? So you can literally ask us anything! Things like: Does third party data really make a difference in Facebook campaigns? Does my dealership really...
  5. Dan Sayer

    "Did your $2M spend in marketing work?" What Report Shows That?

    What do you use to measure your Advertising/Marketing efforts? When the owner asks you if your efforts are working, what do you use to show that it is/isn't? What are your OKR's (if you're a John Doerr fan) or your KPIs or your Scorecard lines if you use Traction? Do you measure site...
  6. Dan Sayer

    Amazon Advertising - Relevant Now?

    Earlier this year I had a co-worker send me an article, that at the time I deemed "not yet", speaking of Amazon's ramp up of their Ad programs. The article claimed, "...for the first time, Google and Facebook’s combined share of digital ads will decrease this year. That’s because Amazon is...
  7. Jeff Kershner

    What functionality would you like to share from your phone?

    Question(s) for the DR community.... What tools/functionality would you like to be able to share from your phone with leads or existing clients you are working besides these five? Inventory/vehicle detail page. Appointment page that allows shoppers to select a day/time to come in for a test...
  8. Dan Sayer

    Ford Dealers - Say goodbye to your DAS matching funds!

    Got word yesterday that matching DAS funds from Ford are going away so I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service...
  9. Dan Sayer

    Have you ever gone dark on a marketing channel to see what happens?

    Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush:rocks:? Either way, I've gone dark on Classified before but got scared and re-upped too soon to measure...
  10. Jeff Kershner

    A Review of Digital Dealer 24 by Kevin Frye

    @kevinfrye has not only attended just about every Digital Dealer (since the beginning,) but he gives back to the community and industry; being one of the few DEALERS that takes the time to present to the attending dealer body. Not only does Kevin present on the latest topics, technology and...
  11. Tori Flavell

    Digital Budget Vs Traditional

    I'm currently discussing advertising budgets with my general manager and dealership owner. In order to help validate my point that we need more funds allocated for our digital budget I was wondering if anyone could give insights on their budget. I'm mainly looking for TV, Radio, Newspaper VS...
  12. Steve Stauning

    Are you trying to CUT your way to growth?

    When auto sales slowed during the last recession, we witnessed dealers and groups indiscriminately chopping their marketing budgets in an effort to save money. As many dealers learned, their unmeasured cuts cost them not only sales, but market share. NADA predicts 16.7 million new units in 2018...
  13. A

    Digital Media Sales Reps (Multiple Roles, Nationwide)

    Description As a Dealer Success Consultant with Cox Automotive you will spend the majority of time in the field and be responsible for generating revenue within your defined account list and territory. You will partner closely with automotive dealers to provide a consultative sales assessment...
    • Alex Her
    • Thread
    • autotrader cox automotive digital digital advertising digital automotive kelly bluebook price advisor media sales sales consultant
    • Replies: 0
    • Forum: Jobs Available and People for hire
  14. Jason@nabthat

    Segmenting Audiences in Google & Facebook

    Just wanted to get an understanding from the forum on how dealers and their ad agencies are currently utilizing segmentation in Google Analytics/Adwords & Facebook to better deliver ads to their appropriate customer base. We have noticed when setting up goals and segments for dealers that the...
  15. leadlocate

    Texting, Social Media, and Local Classifieds

    Why do most dealers seem to ignore such a big market segment? People love to text (FCC compliant way), yet most dealerships don’t have SMS marketing strategy. People post qualifying buying triggers on social media every day, yet most dealers just advertise not engage. Local Classified sites are...
  16. Chubbard

    Bad Facebook Data?

    This recent Wired piece about Facebook is concerning. Has anyone else noticed these issues, and if so, are you rethinking your ad-spend with them? Excerpt: "Last week, Facebook said it found flaws in the metrics it reported to advertisers—the measurements by which those advertisers judge the...
  17. Steve Stauning

    Seriously, Even AutoNation Can't Get Their Specials Pages Right?

    I was showing a client a demo of something today and came across this specials page on an AutoNation site: This is still 2016, right? Holy cow, if AutoNation can't keep robust, converting specials on their websites, what's that say about the rest of the industry. Oh, yeah, I recently...
  18. U

    Is DDC (dealer.com) charging higher from their clients?

    From past one month I am looking for digital advertising service providers and how much do they charge from their clients, but after getting quotes from various vendors I realized that DDC (dealer.com) is charging $1000/month as a fixed management fees for only search and display advertising...
  19. U

    Digital Advertisers Pricing

    Hello! I am looking for a Digital Advertising Solution provider for US region for a group of 20 dealers, also i am seeking some help on how these people charge a dealer for the services rendered. In particular the providers I am looking at are Dealer.com and C4 analytics.
  20. Steve Stauning

    ZMOT, Big Data, Micro Moments and the Overthinking of Everything

    As our friend Jeff Kershner so eloquently Tweeted last week: “A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It's like breaking up a turd into pellets.” While I might have stated it differently, for 99.9% of companies out there his sentiments are...
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