digital marketing

  1. AndyBarratt

    Trying to scale up some online best practices and training

    Hi all, after a long career - OEM, Distributor, dealer and trader - I am too energized to stop, So i have developed a site for best practices. I have bundled up things that I believe are relevant, current or skills gaps - and placed them on a gumroad site. I am open to suggestions for future...
  2. S

    Beyond the Big 3: Diversifying Your Online Marketplace Presence in 2026

    Been in the industry for a while now and wanted to share something that's been working for our dealership. Like most of you, we were heavily reliant on AutoTrader, Cars.com, and CarGurus for our online leads. The problem? Lead costs kept climbing while quality seemed to drop. We were paying...
  3. Brian Michael West

    TAKE POLL Poll: Healthiest Leads in 2024

    Simple poll! Where are you getting your healthiest leads from lately? 1: Facebook / Social Media 2: PPC / Google Ads 3: Third-Party 4: Other - Leave a comment.
  4. ThatPPCGuy

    Where Would Your Sales Be If Everyone Stopped Running Google Ads?

    I had a really good, and honest, conversation with a GM at a Ford store in Florida last week. He's been the GM for a decade now and heard every pitch from all the vendors. Including me! :lol: I brought up an interesting point: If you, and all your competitors STOPPED running Google Ads - where...
  5. cardealercopy

    Do dealers really even need writing to advertise?

    If you manage a car dealership or its marketing, you can help. Do dealers really even need much writing to advertise? If so, how? Car dealer sites don't have much writing, new or used, big or small. Most home pages don't even have 300 words. (You may know: in general, the recommended minimum...
  6. George Nenni

    Who are Best Canadian Digital Agencies?

    In working with Canadian dealer-customers, there are the known nuances/challenges with inventory feeds, kilometres, litres, email spam regulations, and French/English accommodations for required provinces. Who are the best purpose-built providers, or U.S. providers that have required accommodations?
  7. Jeff Kershner

    #RefreshFriday Switching Website Providers - What it Takes! w/ Jessica and Erika of Dealer Authority

    Dealer Authority touches all website providers and has helped many dealers move from one website provider to another. @JessicaRobertson and Erika Kay Simms are providing their expertise on what it takes to switch as some of you may contemplate a move with NADA around the corner. Tune in...
  8. TabFlythe

    PR & News Dealer Authority Launches New Facebook Advertising Solution for Car Dealers

    Dealer Authority has launched a new Facebook Advertising solution to their digital marketing mix called Drip Marketing. Drip Marketing was created for automotive dealers that wish to re-engage the traffic that leaves their dealerships’ website without performing any type of conversion action...
  9. Dan Sayer

    Amazon Advertising - Relevant Now?

    Earlier this year I had a co-worker send me an article, that at the time I deemed "not yet", speaking of Amazon's ramp up of their Ad programs. The article claimed, "...for the first time, Google and Facebook’s combined share of digital ads will decrease this year. That’s because Amazon is...
  10. James Grace

    PR & News How Good is Your Dealership's Digital Marketing?

    It's my first post here on DealerRefresh since starting Wizely, so have mercy! (Is this the right spot for it?!) Wizely is launching a new Automotive Analytics Assessment tool that evaluates your dealership's digital marketing across 15-20 dimensions, assigns and grade, and gives you specific...
  11. Deavid Welson

    How can i improve Google ranking of my website in Search engine landing page ?

    Looking for the fastest way possible to help get our website to the first page of Google. If there was one thing that could help more than others and be the most efficient what would it be?
  12. Jeff Kershner

    What functionality would you like to share from your phone?

    Question(s) for the DR community.... What tools/functionality would you like to be able to share from your phone with leads or existing clients you are working besides these five? Inventory/vehicle detail page. Appointment page that allows shoppers to select a day/time to come in for a test...
  13. Jeff Kershner

    #RefreshFriday Simmons Nissan and a Digital Retailing Success Story

    Tomorrow on RefreshFriday we have Carson Dorsett and Darren Haygood Carson is the Sales Manager at Simmons Nissan in Mount Airy, NC and is knocking “Digital Retailing” OUT OF THE PARK with Online Shopper. Selling on average 1 vehicle a way and absolutely adding to their volume of sales and...
  14. Dan Sayer

    Have you ever gone dark on a marketing channel to see what happens?

    Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush:rocks:? Either way, I've gone dark on Classified before but got scared and re-upped too soon to measure...
  15. M

    Adroll

    Has anyone on dealer refresh used the company "Adroll" before? I'm highly considering working with them next month and am wondering if anyone on here has any experience working with them?
  16. Dane Saville

    Thoughts on How You Use Google Auction Insights

    It’s likely that most of you have seen the Google Auction Insights Report with new, crisp visuals. To our company, it’s most effectively used for requesting more budget and explaining KPI fluctuations, especially since you can segment by periods of time and see an account’s impression share...
  17. Dane Saville

    PR & News How Do I Stack Up to My Competition? - Session at Digital Dealer

    Thursday, October 18th 10:05 a.m. Room Antigua A This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that...
  18. Daniel Brandon Able

    Best Processes for managing Marketing for 4 stores

    I need some ideas on developing plans for launching sales, service and parts anrketing monthly to include free tools and the best ways to communicate. Some folks have told me about Trello to keep organized but I would love some template etc. Working with 4 stores and their management can be...
  19. Steve Stauning

    Are you trying to CUT your way to growth?

    When auto sales slowed during the last recession, we witnessed dealers and groups indiscriminately chopping their marketing budgets in an effort to save money. As many dealers learned, their unmeasured cuts cost them not only sales, but market share. NADA predicts 16.7 million new units in 2018...
  20. Steve Stauning

    I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

    It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to technology, marketing and the customer experience. Frankly, I’m growing tired of this constant drumbeat; and not just because it’s been going on for well over a decade...
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