digital marketing

  1. Jason@nabthat

    Segmenting Audiences in Google & Facebook

    Just wanted to get an understanding from the forum on how dealers and their ad agencies are currently utilizing segmentation in Google Analytics/Adwords & Facebook to better deliver ads to their appropriate customer base. We have noticed when setting up goals and segments for dealers that the...
  2. leadlocate

    Texting, Social Media, and Local Classifieds

    Why do most dealers seem to ignore such a big market segment? People love to text (FCC compliant way), yet most dealerships don’t have SMS marketing strategy. People post qualifying buying triggers on social media every day, yet most dealers just advertise not engage. Local Classified sites are...
  3. Devorah Wolf

    Can Automation Increase Appointments and Sales?

    In her article: 4 Tips for Enhancing Automation to Increase Appointments and Sales, Ilana Zur argues that popular appointment setting methods are obsolete and dealers need to use automation, website optimization, and better lead follow-up and nurture to reach more online shoppers and get more...
  4. Steve Stauning

    Live Video Webcast: The Best Car Buying Experience Ever!

    FROM 100% OFFLINE TO 100% ONLINE (AND EVERYTHING IN BETWEEN): HOW TO CREATE THE BEST CAR BUYING EXPERIENCE EVER! CLICK HERE TO REGISTER FREE The Best Floor Sales Experience! Studies show 61% of buyers make zero contact with you before arriving on your lot. Learn how top dealers are using...
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