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digital marketing

  1. erika_simms

    Cutting Edge or Cutting Corners in SEO

    Is your SEO vendor cutting edge or cutting corners? Can you find landing pages that look identical to another dealer using the same SEO provider? Where is your offsite content coming from? What are you paying for - custom content or syndicated? Can they give you proof of work upon immediate...
  2. erika_simms

    Have you had your coffee yet?

    Good Morning DealerRefresh! ☕️ Dealer Authority is excited to announce that we have launched a NEW video series, Coffee+Conversions. SEO Strategist, Kayla Maneen and Social Strategist, Emily Bower will be hosting this series twice a month - chatting about all things digital marketing in the...
  3. erika_simms

    Don't settle for syndicated content.

    Today was a disappointment in the social media advertising space. This afternoon several of our strategists noticed this ⤵️ video popping up on their feeds: Now, don't get us wrong - it's important to utilize the marketing tools that the OEM provides you (why wouldn't you!?) but the reason we...
  4. erika_simms

    Third-Party Data & Social Media

    For those of you that are still skeptical of the benefits of social media, third-party data, and the power it can have in driving traffic and sales consider this: Recently, we reviewed a client’s social media analytics since implementing third-party data via Oracle in October of this year. The...
  5. Dan Sayer

    Have you ever gone dark on a marketing channel to see what happens?

    Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush:rocks:? Either way, I've gone dark on Classified before but got scared and re-upped too soon to measure...
  6. M

    Adroll

    Has anyone on dealer refresh used the company "Adroll" before? I'm highly considering working with them next month and am wondering if anyone on here has any experience working with them?
  7. Dane Saville

    Thoughts on How You Use Google Auction Insights

    It’s likely that most of you have seen the Google Auction Insights Report with new, crisp visuals. To our company, it’s most effectively used for requesting more budget and explaining KPI fluctuations, especially since you can segment by periods of time and see an account’s impression share...
  8. Dane Saville

    PR & News How Do I Stack Up to My Competition? - Session at Digital Dealer

    Thursday, October 18th 10:05 a.m. Room Antigua A This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that...
  9. Daniel Brandon Able

    Best Processes for managing Marketing for 4 stores

    I need some ideas on developing plans for launching sales, service and parts anrketing monthly to include free tools and the best ways to communicate. Some folks have told me about Trello to keep organized but I would love some template etc. Working with 4 stores and their management can be...
  10. Steve Stauning

    Are you trying to CUT your way to growth?

    When auto sales slowed during the last recession, we witnessed dealers and groups indiscriminately chopping their marketing budgets in an effort to save money. As many dealers learned, their unmeasured cuts cost them not only sales, but market share. NADA predicts 16.7 million new units in 2018...
  11. Steve Stauning

    I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

    It seems everywhere you turn in automotive you hear how behind dealers are compared to every other industry when it comes to technology, marketing and the customer experience. Frankly, I’m growing tired of this constant drumbeat; and not just because it’s been going on for well over a decade...
  12. Jason@nabthat

    Segmenting Audiences in Google & Facebook

    Just wanted to get an understanding from the forum on how dealers and their ad agencies are currently utilizing segmentation in Google Analytics/Adwords & Facebook to better deliver ads to their appropriate customer base. We have noticed when setting up goals and segments for dealers that the...
  13. leadlocate

    Texting, Social Media, and Local Classifieds

    Why do most dealers seem to ignore such a big market segment? People love to text (FCC compliant way), yet most dealerships don’t have SMS marketing strategy. People post qualifying buying triggers on social media every day, yet most dealers just advertise not engage. Local Classified sites are...
  14. Devorah Wolf

    Can Automation Increase Appointments and Sales?

    In her article: 4 Tips for Enhancing Automation to Increase Appointments and Sales, Ilana Zur argues that popular appointment setting methods are obsolete and dealers need to use automation, website optimization, and better lead follow-up and nurture to reach more online shoppers and get more...
  15. Steve Stauning

    Live Video Webcast: The Best Car Buying Experience Ever!

    FROM 100% OFFLINE TO 100% ONLINE (AND EVERYTHING IN BETWEEN): HOW TO CREATE THE BEST CAR BUYING EXPERIENCE EVER! CLICK HERE TO REGISTER FREE The Best Floor Sales Experience! Studies show 61% of buyers make zero contact with you before arriving on your lot. Learn how top dealers are using...
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