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  1. jakehughes

    Breaking Down the First Page of Google // Local Marketing Insider #058

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other articles. Subscribe. Welcome back to another LMI. This week I'm breaking down the first page of Google search...
  2. jakehughes

    The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

    Google first launched multisearch in April of 2022. It’s super cool. An expansion of Google Lens, the feature lets users start a search with an image and then add a text modifier to add more context. For example, here I did a visual search for my headphones and then added “Amazon” to find...
  3. DakotaHernandez

    How's your Google VLA experience been so far?

    Any issues? How's the approval process? Generate a good amount of leads? Asking for a friend ;-)
  4. Brian Michael West

    Conspiracy Theory: Google Business Profiles Keywords

    So here's my conspiracy theory of the day! Has anyone tried posting SEO keywords in Google Business Profiles (GMB) posts and seen a difference? I have noticed that if you use proper keywords on images they will index pretty quickly. Ideas? Thoughts? Input? I'd love to hear from you. -...
  5. George Nenni

    Googles New Vehicle Search Widget

    What is this? Perhaps a gift from Google to new car OEMs? Check out this cool search widget that guides shoppers down a buying path This is part of a number of category-inserts from Google, into both Google Search and Business Profiles, but the first we've seen with this treatment. This...
  6. Greg Spencer

    Microsoft Advertising launches Automotive Ads?

    Big story broke last night that Microsoft Advertising launched Automotive ads. I'm writing a post on it for the AIM Group. What are your first impressions? Are any DealerRefresh members taking part in the beta roll out?
  7. Dan Sayer

    Resource Google Dealer Guidebook 2.5 download February 2021 2.5

    From Google: From ridesharing to electric vehicles to driverless cars, the automotive industry faced major disruptions long before COVID-19. But the past year has brought about rapid shifts in consumer behavior, which accelerated new trends that impacted the entire sector, from manufacturers to...
    • Dan Sayer
    • Resource
    • dealer guidebook dealer playbook google google auto think with google
    • Category: Whitepaper
  8. Dan Sayer

    Google's Dealer Guidebook 2.5 is out - Your thoughts?

    My agency (Cannonball.digital) sent me the latest nugget of wisdom (or Koolaid) from Google labeled the Dealer Guidebook 2.5. I think I missed 2.0? Anyway, data is only good if we can do something with it. Amen? Here is something I'm scratching my head over: Online vehicle purchases up to...
  9. Jeff Kershner

    Googles Update to Personalized advertising policies - new targeting restrictions

    Starting October 19th 2020 Google will updates its Personalized advertising policies to introduce new targeting restrictions. No longer will you/agencies be able to target audiences based on gender, age, parental status, marital status OR zip code. How will this effect you dealers Paid Search...
  10. Christopher Reggie

    Google My Business Glitch Of The Day!

    So GMB has been acting a little strange lately, hasn't it? Now we are experiencing an ownership issue which is allowing owners to take the primary ownership as seen in the attached video. Is anyone else dealing with this? - Christopher Reggie www.Digital1Group.com
  11. Jeff Kershner

    #RefreshFriday Conspiracy Theories, Eating bats, GMB, orange men & Digital Retailing | w/ Eric Miltsch

    @Eric Miltsch joins us to shoot the sh!t about what’s happening in the world today. NOTHING IS OFF THE TABLE <---- you’ve been warned. Conspiracy theories, eating bats, orange men, digital retailing, sweat pants, murdering family, etc... Maybe not in that order. And for those of you who need a...
  12. Christopher Reggie

    GMB: COVID 19 Update - Digital 1 Group

    GMB: COVID 19 Update If your dealership has been affected by COVID-19 / Coronavirus, you'll want to check this out. Google is allowing us to post an update to our customers to inform them of any changes or safety measures related to COVID 19. This update to Google My Business was just...
  13. Dan Sayer

    Google halts New Reviews, Review Replies, and Q&A due to COVID-19?

    My FordDirect rep sent me this link yesterday after trying to figure out why Reputation.com wasn't working. https://support.google.com/business/answer/9792336?p=covid_LF&visit_id=637206712895189360-1477065039&rd=1 This line and the bottom struck me as odd. I went to my local DMV site to...
  14. Jeff Kershner

    Resource The Dealer Guidebook 2.0 - Google 2.0

    The last ten years have been punctuated by advancements in technology, and the pace is accelerating. The automotive industry is being shaped by autonomous vehicles, connectivity, electrification, and shared mobility. As I meet with OEM’s and business leaders, they consistently cite a fifth...
  15. Christopher Reggie

    Google Changes for Voice Search - Digital 1 Group

    Google made another change to increase the utilization of Voice Search...did you notice? Google just rolled out the anticipated change to it’s rapidly expanding Voice Search product for desktop search input on The Chrome browser. Digital 1 has been anticipating the most recent change...
  16. Nate Schoell

    GMB issue with Service listing showing up instead of Main dealership listing

    Hey all, just wanted to pop in here and share something interesting the DI SEO team has observed the past few days. Feel free to share your observations as well! Over the past week, Dealer Inspire has noticed an influx of Service department listings showing up in the knowledge panel in SERPs...
  17. Alexander Lau

    Google Attribution

    Deserves its own thread and dealers need to be on the lookout. Google’s Data-Driven Attribution Model: What You Need to Know https://www.business2community.com/online-marketing/googles-data-driven-attribution-model-what-you-need-to-know-02110276 Google Attribution is still in beta but Google...
  18. Dane Saville

    CDK Websites See Significant Organic Traffic Increases

    At the beginning of August, we know that a few publications reported that the automotive industry was likely affected by Google's "Medic" update. We noted a remarkable increase in organic traffic for just CDK websites that directly coincides with the newer algorithm. While conducting regular...
  19. Jeff Kershner

    Google Project Beacon #findoutwhy

    Received this in the mail today... It's a beacon, from Google. So I googled it.... About Project Beacon by Google Google is piloting a program where we send beacons to businesses with physical locations to make their venues more visible to customers with mobile devices. The program is...
  20. Itsallaboutthemoney

    New Helpful Google My Business Feature

    I glanced over the threads and haven't found the one about this comparatively new GMB feature which is called Menu. They introduced it in April. So, basically it is an ability to add a categorized list of your services within your Google My Business pages. There are sections, subsections, a...
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