Here you go! Sharing NCM's ECommerce KPI's for combined vehicle departments (New and Used) performance of Internet and Phone. Looks like some of the phone KPI's lowered, other than the visit close rate for phone went up? Thoughts on these numbers and what your store is seeing? I hold our stores...
Hello Everyone,
So here's a question for all my Owners, General Managers, and Internet Directors. How confident are you in the way your leads are currently being followed up with? Do you know how many attempts are made before your leads are being thrown in the trash? As someone with over 6...
Learn from Matthew Haiken of Prestige Volvo who removed the negativity from his stores, empowered all of his salespeople, promoted his Internet managers, and discovered the path to faster YES's is through consistent price and payment presentations through every step of the process.
He also...
I would like everyone's opinion on this. Let me put together the facts and you all decide who works harder. Recently one of our sales managers indicated that the retail sales guys (two of them only) were not happy with the current situation with one of the Internet Sales Agents in regards to...
Hi,
I took a 2-year hiatus from BDC and just got back into the industry. I am now at a 1-rooftop, smaller store (150-200 cars/mo) that kinda sorta had a few designated BDC persons, but honestly...not really. It's always been more of a referral/walk-in based, mildly "old school" store. I was...
If there was ever a question that invited a landslide of caveats in my 18 years in this industry it would have to be "What is your close rate?". Lead source mix, Lead type (New or Used) mix, Sold in Timeframe vs From Leads, and what your store counts as a Bad lead all contribute to a wide range...
I was working with a dealer this year who was still using email templates and voicemail scripts from 11 years ago! Moreover, their process required emails for 180 days and calls for 90 days to non-responsive prospects.
This meant their process emails were likely being marked "spam" ... and if...
I was just hired to manage internet operations for an autogroup that includes a Chevy dealership, a Subaru dealership, and multiple used car shops. I am relatively new to the industry and completely new to automotive internet sales.
My job is two faceted. I am to create and implement a system...
TOYOTA/SUBARU of Morristown, a family owned and operated Morris County Dealership is searching for an experienced BDC Manager. The Internet Manager will be dealing exclusively with leads generated by our internet sales initiatives including leads generated by our dealership’s website.
Job...
The auto industry’s move online comes in response to people’s comfort with digital platforms, and their newfound expectation for ease and simplicity. Dealerships who make their websites consistently useful, valuable, and convenient will capitalize on customers’ expectations and gain more leads...
I am not new to the car biz, but new to my position.
I am looking to network and get input on the best practices around. I would like to hear about any good processes (as I am currently renovating ours), lead management tips, overcoming objections, whole nine yards.
I want to hear any and...
Hi
I am interested to know what policies dealers have for removing sold units from online advertising.
It seems that some dealers are prone to leaving sold units online until they are delivered with the aim of attracting further leads which they can then work with to move the customers to...