marketing

  1. N

    Facebook Marketplace Shadow Banning Issue.

    We have 2 small lots in Michigan we have mainly used facebook marketplace as our main advertising tool. But lately it seems like my posts have taken an extreme downturn in the number of clicks. We also do facebook ad placements. I was wondering what other small dealers are doing to generate...
  2. poniboy1

    Balancing AI And The Human Touch

    Okay so I have created my first blog. Please go to the link and check it out love some feedback. https://blogs.zenithmarketingai.com I would also love to add some contributor quotes from anyone that would collaborate with me on this. It's also on my website at the very bottom of the page if you...
  3. Brian Michael West

    TAKE POLL Poll: Healthiest Leads in 2024

    Simple poll! Where are you getting your healthiest leads from lately? 1: Facebook / Social Media 2: PPC / Google Ads 3: Third-Party 4: Other - Leave a comment.
  4. jennj

    20 group for dealership marketing

    Are there any 20 groups for dealership marketing? We have a 20 group for our dealership, but it's not specific to marketing. I am going to reach out to our partners in our 20 group, but aside from that, I am wondering if 20 groups exist specifically for marketing?
  5. kavalkala

    New app for marketers

    Hi all! I have an idea for a new app for marketers. In a nutshell, it will help them share their work, advertising layouts and ideas. In addition to exchange, it will offer tools for joint development of high-value advertising and marketing projects. There are doubts about the very idea of...
  6. Brian Michael West

    Is The Facebook Timeline Dead? AI Images & Phishing Issues!

    While I still 100000% suggest Facebook for ads, it's really starting to feel like Facebook itself is falling apart from a timeline standpoint. Every other post is an AI-generated monstrosity with thousands of comments and shares from clickbait farms. So my question is, if Facebook is making so...
  7. jakehughes

    REV #006: Communication, Cadillac and Conquest

    Welcome to the REV. A briefing that goes deep into the Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. We just launched the 2024 Brand Scorecard Report which ranks the 32 most...
  8. GeorgeAutoSEO

    Industry insights and FULL TRANSPARENCY

    FULL TRANSPARENCY: I own and operate a digital marketing agency solely focused on serving auto dealers. But I'M NOT HERE TO SELL YOU ANYTHING. I want your insights, experience, and overall industry knowledge. One thing I'm super passionate about in my agency is value driven content for dealers...
  9. jakehughes

    2023 Voice of the Customer Report from Widewail

    Hey all, Widewail analyzed 800,000 automotive Google reviews from the Widewail Automotive Reputation Index to isolate what actually compels dealership customers to leave a good or bad review. Then, we distilled our findings into a report – filled with advice on maximizing positive reviews and...
  10. kavalkala

    New Saas survey for marketers

    Hi there! I'm doing research on the feasibility of developing a new SaaS for car dealers. Perhaps you can spare a few minutes of your time? I am sure this will definitely help the automotive industry in the difficult times ahead. The essence of the product in terms of marketing is as follows...
  11. jakehughes

    Widewail intros Yext/Birdeye listings alternative

    Hey all! Not going to hide the self-promotion here - hoping to have some goodwill built up with 58 local marketing insider articles in the mix on DR. Widewail is introducing a Listings Management product to the market today. If you're curious about an alternative to the incumbents, connect...
  12. jakehughes

    Breaking Down the First Page of Google // Local Marketing Insider #058

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other articles. Subscribe. Welcome back to another LMI. This week I'm breaking down the first page of Google search...
  13. jakehughes

    Promoted Article De-Risking Your Reputation Strategy // Local Marketing Insider #057

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other articles. Subscribe. In my experience, there is a wide range of understanding about the rules governing reviews...
  14. jakehughes

    Promoted Article When Negative Reviews Are a GOOD Thing // Local Marketing Insider #055

    Hey! Welcome to Local Marketing Insider where 10,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the other 50+ articles. Subscribe. Today, I want to shift focus to the customer. How review content is so incredibly...
  15. jakehughes

    Local Marketing Insider #050 // Beyond the Basics: 3 Essential Trust Marketing Concepts to Win Over Customers

    #1: Put the customer at the center of your messaging. Traditional Marketing: brand controls the narrative Trust Marketing: the brand communicates its narrative through the customer's words in the form of text and video reviews. Slight difference. Massively different outcomes. Take it from...
  16. jakehughes

    How the Home Depot Competes in 4 GBP Categories Simultaneously (And What Auto Can Learn From It) // Local Marketing Insider #048

    Hey! Welcome to Local Marketing Insider where 9,000+ local marketing professionals get better at reputation strategy & more with insights delivered 2x a month. Read the full collection. Subscribe. Maybe (hopefully) you’ve heard us talk about a “multiple-GBP strategy” before. Today’s article...
  17. jakehughes

    Promoted Article No Sweat: How to Handle a Google Reviews PR Micro Disaster // Local Marketing Insider #047

    Panic sets in. Yesterday, everything was normal. Mostly happy customers leaving reviews, the occasional 1-star review showing up here and there - logical, consistent, normal. Today, your Google page has a wave of 1-star reviews. 30 new ones. This is out of control. I need to figure out my next...
  18. jakehughes

    How to Kickstart Word-of-Mouth Marketing: A Tactical Guide // Local Marketing Insider #046

    Hey! Welcome to Local Marketing Insider where 7,000+ local marketing professionals get better at reputation strategy & more 2x a month. Subscribe. ____________________ It’s easy to agree that word-of-mouth is a powerful marketing channel. Possibly the most powerful for local businesses. If a...
  19. jakehughes

    AI Writing Tools - Friend or Foe? // Local Marketing Insider #045

    Hey! Welcome to Local Marketing Insider where 7,000+ local marketing professionals get better at reputation strategy & more 2x a month. Subscribe. The topic of AI-generated writing content has been buzzing in the marketing world. AI writing tools use a topic or input to produce copy...
  20. jakehughes

    The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

    Google first launched multisearch in April of 2022. It’s super cool. An expansion of Google Lens, the feature lets users start a search with an image and then add a text modifier to add more context. For example, here I did a visual search for my headphones and then added “Amazon” to find...
Dominion DMS
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