refreshfriday

  1. Jeff Kershner

    #RefreshFriday Are they going to SELL the Dealership? | Mark Burkholder with Peachtree Planning

    View: https://youtu.be/JlQbklIPLc8 :dunno: Have you ever wondered how the dealer principal determines his future? They undergo succession planning to determine if it makes sense to keep pushing the business, sell the dealership, or pass it along to the next generation. Mark Burkholder, of...
  2. Spotlight on Montway's transport services | Mike Trudeau of Montway Auto Transport

    Spotlight on Montway's transport services | Mike Trudeau of Montway Auto Transport

    We've gotten to know Montway much better since the pandemic hit, and shipping cars became a bigger part of the dealership business. Their technology has made them an interest to DealerRefresh. Mike Trudeau is the Executive VP of Business Development, and he will walk us through who Montway is...
    • Jeff Kershner
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  3. Jeff Kershner

    #RefreshFriday Two Years of Order Taking is Over | Derrick Woolfson of Phone Ninjas

    View: https://youtu.be/Hh1wKqwhOOU The last two years have not brought our car salespeople's skills forward. They've gone the other way. As we are now seeing the market soften, it is time to revisit ways to bring your sales team back from simply taking orders. Derrick Woolfson has a unique...
  4. Jeff Kershner

    #RefreshFriday NIADA and DealerRefresh | Jeremy Beck & Ben Goodman

    View: https://www.youtube.com/watch?v=HxB3-A1DmvE Aren't we all entirely in the used car business? Unless you're selling new Teslas (and if you are, why are you here), franchised and independent dealers share many of the same challenges today. NIADA and DealerRefresh have teamed up! This is...
  5. Jeff Kershner

    #RefreshFriday ASOTU Con UPDATE | Damon Lester

    View: https://youtu.be/gJLHMOLQDqY Damon returns to DealerRefresh to talk about the ASOTU conference from last week. We'll also ask what's changed since he was last on RefreshFriday two years ago. At that time, we were just seeing the beginnings of the repercussions from stimulus checks and...
  6. Jeff Kershner

    #RefreshFriday Video in Chat and the latest chat STATS | Carol Marshall & Ted Rubin of ActivEngage

    Tomorrow on RefreshFriday - Carol & Ted’s Excellent Adventure! It is always a good time with ActivEngage Carol Marshall & Ted Rubin. In this RefreshFriday, we will dive into how VIDEO fits into chat, where chat conversions stand today, Digital Dealer, and much more. Of course, we will also...
  7. Jeff Kershner

    #RefreshFriday Automotive State of the Union Conference UPDATE - Paul and Kyle

    View: https://youtu.be/JhJdtU1S4P4 What happens when the dudes from the Automotive State of The Union talk to the dudes from DealerRefresh? We don't know yet, but cool things typically happen when you put four passionate automotive guys in front of some microphones for an hour. Will we all...
  8. Jeff Kershner

    #RefreshFriday Diving into DATA - Inventory Data | Jim, Kenny & Brad of JD Power

    View: https://youtu.be/8tgapl7Mbhc Do you know how your inventory gets around and is decoded? There are lots of data companies supplying the solutions dealers use. Today we'll better get to know AutoData & ChromeData from J.D. Power. - Jim Vecchio is Head of VIN Products for the AutoData...
  9. Jeff Kershner

    #RefreshFriday New FTC Regulations and Digital Retailing | Steve Stauning

    View: https://youtu.be/a8sBRw1ZpX0 We all know inventory is low, and the next 3 months of allocation are already sold, so getting our sales processes better tuned is a complete waste of time. Right? If you think that way, you're not reading this email and probably have never heard of...
  10. Jeff Kershner

    #RefreshFriday Moving Units from the Lot to their Door | Dan Sperau of Autosled

    View: https://youtu.be/G7FIRb73QH4 Since the pandemic lockdowns hit, it seems the biggest aid to dealers has been digital retailing, but there are so many other new things enabling our industry to provide a better customer experience. Transporting a sold unit to someone's front door has grown...
  11. Google Analytics 4 | George Nenni

    Google Analytics 4 | George Nenni

    Google moves the cheese again. George Nenni is here to help!
    • Jeff Kershner
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    • Category: RefreshFriday Webcast
  12. Jeff Kershner

    #RefreshFriday Converting to Google Analytics 4 | George Nenni - Generations Digital

    View: https://youtu.be/FNObtk1Pr6I Google moves the cheese again. George Nenni is here to help! Have you figured out the new Google Analytics yet? GA4. Did you know Google is going to stop collecting analytics data using the tool we all have come to know after July 2023? Yeah, you can...
  13. Getting a Leg-up On Street-Buys | Brian Kramer

    Getting a Leg-up On Street-Buys | Brian Kramer

    Brian Kramer, former general manager of Germain Automotive Partnership, has officially joined the CARS leadership team as GM of Accu-Trade!It’s incredibly ex...
    • Jeff Kershner
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    • Category: RefreshFriday Webcast
  14. Jeff Kershner

    #RefreshFriday Getting a Leg-up On Street-Buys | Brian Kramer

    View: https://www.youtube.com/watch?v=Ql7WxNt9RfY Brian Kramer, former general manager of Germain Automotive Partnership, has officially joined the CARS leadership team as GM of Accu-Trade! It’s incredibly exciting to see someone who has been an innovator on the dealership side for years...
  15. RefreshFriday Ep. 40 TradePending's Joe Dallas, Brice Englert, and Michael Sos

    RefreshFriday Ep. 40 TradePending's Joe Dallas, Brice Englert, and Michael Sos

    Why does online marketing of CPOs suck? Why are all website providers doing the same boring stuff? It is pull no punches Friday with a giant cast of characte...
    • Alex Snyder
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  16. RefreshFriday Ep. 39 Dane Saville Content Relevance is King

    RefreshFriday Ep. 39 Dane Saville Content Relevance is King

    Dane Saville joins us NOW!! - They call it content management, but it is more like content wrestling. And that’s why today’s show is from a Professional Cont...
    • Alex Snyder
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  17. RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views

    RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views

    Are VDP views still meaningful? Should dealers be comparing their VDP views across Autotrader, CarGurus, and Cars.com? Should those VDPs be compared to deal...
    • Alex Snyder
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  18. RefreshFriday Ep. 37 eBlock's Mike DeCecco on Trade-in leads

    RefreshFriday Ep. 37 eBlock's Mike DeCecco on Trade-in leads

    Why do trade-in leads suck? Too many dealership employees do not handle them well because they start the relationship, between the customer and the dealer, ...
    • Alex Snyder
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    • refreshfriday trade leads
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  19. RefreshFriday Ep. 35 Steve Stauning on PPC

    RefreshFriday Ep. 35 Steve Stauning on PPC

    RefreshFriday with Steve Stauning on Paid Search & should you buy your dealership name? When it comes to #PPC you shouldn’t buy your own name! Or should you...
    • Alex Snyder
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    • Category: RefreshFriday Webcast
  20. RefreshFriday Ep. 34 with Jasen Rice on dealership CRM systems

    RefreshFriday Ep. 34 with Jasen Rice on dealership CRM systems

    RefreshFriday #34 w/ Jasen Rice - CRM, Merchandising & numbers that COUNT! Jasen Rice will be talking about CRMs, Merchandising and the numbers that COUNT!B...
    • Alex Snyder
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