refreshfriday
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#RefreshFriday Diving into DATA - Inventory Data | Jim, Kenny & Brad of JD Power
View: https://youtu.be/8tgapl7Mbhc Do you know how your inventory gets around and is decoded? There are lots of data companies supplying the solutions dealers use. Today we'll better get to know AutoData & ChromeData from J.D. Power. - Jim Vecchio is Head of VIN Products for the AutoData...- Jeff Kershner
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#RefreshFriday New FTC Regulations and Digital Retailing | Steve Stauning
View: https://youtu.be/a8sBRw1ZpX0 We all know inventory is low, and the next 3 months of allocation are already sold, so getting our sales processes better tuned is a complete waste of time. Right? If you think that way, you're not reading this email and probably have never heard of...- Jeff Kershner
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#RefreshFriday Moving Units from the Lot to their Door | Dan Sperau of Autosled
View: https://youtu.be/G7FIRb73QH4 Since the pandemic lockdowns hit, it seems the biggest aid to dealers has been digital retailing, but there are so many other new things enabling our industry to provide a better customer experience. Transporting a sold unit to someone's front door has grown...- Jeff Kershner
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Google Analytics 4 | George Nenni
Google moves the cheese again. George Nenni is here to help!- Jeff Kershner
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#RefreshFriday Converting to Google Analytics 4 | George Nenni - Generations Digital
View: https://youtu.be/FNObtk1Pr6I Google moves the cheese again. George Nenni is here to help! Have you figured out the new Google Analytics yet? GA4. Did you know Google is going to stop collecting analytics data using the tool we all have come to know after July 2023? Yeah, you can...- Jeff Kershner
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Getting a Leg-up On Street-Buys | Brian Kramer
Brian Kramer, former general manager of Germain Automotive Partnership, has officially joined the CARS leadership team as GM of Accu-Trade!It’s incredibly ex...- Jeff Kershner
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#RefreshFriday Getting a Leg-up On Street-Buys | Brian Kramer
View: https://www.youtube.com/watch?v=Ql7WxNt9RfY Brian Kramer, former general manager of Germain Automotive Partnership, has officially joined the CARS leadership team as GM of Accu-Trade! It’s incredibly exciting to see someone who has been an innovator on the dealership side for years...- Jeff Kershner
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RefreshFriday Ep. 40 TradePending's Joe Dallas, Brice Englert, and Michael Sos
Why does online marketing of CPOs suck? Why are all website providers doing the same boring stuff? It is pull no punches Friday with a giant cast of characte...- Alex Snyder
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RefreshFriday Ep. 39 Dane Saville Content Relevance is King
Dane Saville joins us NOW!! - They call it content management, but it is more like content wrestling. And that’s why today’s show is from a Professional Cont...- Alex Snyder
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RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views
Are VDP views still meaningful? Should dealers be comparing their VDP views across Autotrader, CarGurus, and Cars.com? Should those VDPs be compared to deal...- Alex Snyder
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RefreshFriday Ep. 37 eBlock's Mike DeCecco on Trade-in leads
Why do trade-in leads suck? Too many dealership employees do not handle them well because they start the relationship, between the customer and the dealer, ...- Alex Snyder
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RefreshFriday Ep. 35 Steve Stauning on PPC
RefreshFriday with Steve Stauning on Paid Search & should you buy your dealership name? When it comes to #PPC you shouldn’t buy your own name! Or should you...- Alex Snyder
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RefreshFriday Ep. 34 with Jasen Rice on dealership CRM systems
RefreshFriday #34 w/ Jasen Rice - CRM, Merchandising & numbers that COUNT! Jasen Rice will be talking about CRMs, Merchandising and the numbers that COUNT!B...- Alex Snyder
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RefreshFriday Ep. 36 Eric Miltsch on what your 20 group doesn't tell you
RefreshFriday with Eric Miltsch on everything Digital MarketingEric Miltsch, of Dealer Teamwork, joins us this Friday - We're digging into the the things you...- Alex Snyder
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RefreshFriday Ep. 33 with Dealer Policy to help find new revenue
DealerRefresh comes across many solutions, but seldom are they things we want to bring to dealers' attention. Dealer Policy is a way for dealers to profit o...- Alex Snyder
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RefreshFriday Ep. 32 on Digital Retailing with Brian Pasch and Cliff Banks
Brian Pasch and Cliff Banks discuss digital retailing for car dealers with Alex Snyder and Jeff Kershner. Does Digital Retailing exist? Will it ever be ach...- Alex Snyder
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RefreshFriday Ep. 31 with Dealer Synergy's Sean V. Bradley
Sean Bradley joins Jeff Kershner and Alex Snyder to discuss operational peeves in the car dealership. Hiring and training being the top focus points of the ...- Alex Snyder
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RefreshFriday Ep. 30 Jeffrey Tognetti & Mike Phillips
Jeffrey Tognetti and Mike Phillips explore the deepest corners of data theft and how vendors legally do it through contracts with dealers. It is scary! Man...- Alex Snyder
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RefreshFriday Ep. 29 with Alpha Dawg Jim Ziegler
Payment packing, craziness in the F&I office, and sexuality all come out in this episode. What else would you expect when the Alpha Dawg talks to DealerRefr...- Alex Snyder
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RefreshFriday Ep. 28 Erika Simms and Steve Stauning
We jump through a lot of controversial hoops in this episode. From stating that OEM-mandated programs need to change to blaming payplans for the dealer's ad...- Alex Snyder
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