refreshfriday
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RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views
Are VDP views still meaningful? Should dealers be comparing their VDP views across Autotrader, CarGurus, and Cars.com? Should those VDPs be compared to deal...- Alex Snyder
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RefreshFriday Ep. 37 eBlock's Mike DeCecco on Trade-in leads
Why do trade-in leads suck? Too many dealership employees do not handle them well because they start the relationship, between the customer and the dealer, ...- Alex Snyder
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RefreshFriday Ep. 35 Steve Stauning on PPC
RefreshFriday with Steve Stauning on Paid Search & should you buy your dealership name? When it comes to #PPC you shouldn’t buy your own name! Or should you...- Alex Snyder
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RefreshFriday Ep. 34 with Jasen Rice on dealership CRM systems
RefreshFriday #34 w/ Jasen Rice - CRM, Merchandising & numbers that COUNT! Jasen Rice will be talking about CRMs, Merchandising and the numbers that COUNT!B...- Alex Snyder
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RefreshFriday Ep. 36 Eric Miltsch on what your 20 group doesn't tell you
RefreshFriday with Eric Miltsch on everything Digital MarketingEric Miltsch, of Dealer Teamwork, joins us this Friday - We're digging into the the things you...- Alex Snyder
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RefreshFriday Ep. 33 with Dealer Policy to help find new revenue
DealerRefresh comes across many solutions, but seldom are they things we want to bring to dealers' attention. Dealer Policy is a way for dealers to profit o...- Alex Snyder
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RefreshFriday Ep. 32 on Digital Retailing with Brian Pasch and Cliff Banks
Brian Pasch and Cliff Banks discuss digital retailing for car dealers with Alex Snyder and Jeff Kershner. Does Digital Retailing exist? Will it ever be ach...- Alex Snyder
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RefreshFriday Ep. 31 with Dealer Synergy's Sean V. Bradley
Sean Bradley joins Jeff Kershner and Alex Snyder to discuss operational peeves in the car dealership. Hiring and training being the top focus points of the ...- Alex Snyder
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RefreshFriday Ep. 30 Jeffrey Tognetti & Mike Phillips
Jeffrey Tognetti and Mike Phillips explore the deepest corners of data theft and how vendors legally do it through contracts with dealers. It is scary! Man...- Alex Snyder
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RefreshFriday Ep. 29 with Alpha Dawg Jim Ziegler
Payment packing, craziness in the F&I office, and sexuality all come out in this episode. What else would you expect when the Alpha Dawg talks to DealerRefr...- Alex Snyder
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RefreshFriday Ep. 28 Erika Simms and Steve Stauning
We jump through a lot of controversial hoops in this episode. From stating that OEM-mandated programs need to change to blaming payplans for the dealer's ad...- Alex Snyder
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RefreshFriday Ep. 27 Alexander Lau and Craig Hooghiem talking about Data theft
How is data stolen from dealership websites? Alexander Lau, Craig Hooghiem, Jeff Kershner, and Alex Snyder explore many of the aspects of data being siphone...- Alex Snyder
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RefreshFriday Ep. 26 Dealer.com's Andy MacLeay on advertising, plugins, and more
On this RefreshFriday we have Andy MacLeay, Director of Digital Marketing at Dealer.com. We'll be discussing an array of items; all things digital advertisin...- Alex Snyder
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DealerRefresh RefreshFriday Ep. 25 Photo Booths UsedCarKing & Joe Pistell
Todd Caputo and Joe Pistell join Alex Snyder And Jeff Kershner to discuss the ins and outs of building a dealership photo booth. The Used Car King made it's...- Alex Snyder
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DealerRefresh RefreshFriday Ep.24 DrivenData's Jon Berna on Marketing Attribution
Marketing is going to get flipped upside down this Friday. All that fancy tracking you’ve been doing is going to die. Click trails, attribution, and all thos...- Alex Snyder
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DealerRefresh RefreshFriday Ep. 23 ActivEngage's Todd Smith & Joe Pistell on better leads
Making a better Internet lead for car dealers. What if there was a way to auto-magically improve Leads? For a moment, forget about HOW to do this and think ...- Alex Snyder
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DealerRefresh RefreshFriday Ep. 22 Bryce Veon of Autosoft DMS
In this episode we explore the darker side of DMS systems in the car business with the help of Bryce Veon. Bryce is the owner of Autosoft DMS out of Pennsyl...- Alex Snyder
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DealerRefresh RefreshFriday Ep. 21 Steve Stauning on Bounce Rates
Are bounce rates still valid measurements of your dealership website? Steve Stauning, Alex Snyder, and Jeff Kershner take a deeper look into what KPIs a dea...- Alex Snyder
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DealerRefresh RefreshFriday Ep. 20 Brice Englert talking Trade Pending
The founder of Trade Pending, Brice Englert, joins Jeff Kershner and Alex Snyder to talk about the state of the online vehicle trade.- Alex Snyder
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DealerRefresh RefreshFriday Ep. 19 3rd party Inventory optimization with Jasen Rice & Ed Brooks
Ed Brooks and Jasen Rice join the DealerRefresh team to discuss optimizing your inventory on each of the third party sites: CarGurus, Autotrader, and Cars.c...- Alex Snyder
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