seo

  1. Shawn Ryder

    Dealership Local SEO with GeoSERP

    Hey everyone! If you're focusing on local SEO for dealerships, GeoSERP is a tool you should check out. It gives precise, hyperlocal search insights, allowing you to see what customers view at specific locations—ideal for tracking Google rankings across neighborhoods. Why try it? Local...
  2. Brian Michael West

    TAKE POLL Poll: Healthiest Leads in 2024

    Simple poll! Where are you getting your healthiest leads from lately? 1: Facebook / Social Media 2: PPC / Google Ads 3: Third-Party 4: Other - Leave a comment.
  3. Christopher Reggie

    SEO Trends for 2024? Let's Chat!

    As Digital 1 Group bids farewell to 2023, the ever-evolving landscape of SEO prompts us to gaze into the crystal ball and anticipate the trends that will shape the digital marketing terrain in 2024. The coming year promises to be dynamic, with new technologies and user behaviors influencing the...
  4. RefreshFriday Ep. 39 Dane Saville Content Relevance is King

    RefreshFriday Ep. 39 Dane Saville Content Relevance is King

    Dane Saville joins us NOW!! - They call it content management, but it is more like content wrestling. And that’s why today’s show is from a Professional Cont...
  5. Jeff Kershner

    #RefreshFriday “SEoh-no-you didnt” in 2022 | Eric Miltsch of DTW

    ’Ole primadonna @Eric Miltsch of Dealer Teamwork has forced us to change the go-live time for the 1ST TIME in DealerRefresh history. Please note this will be the one time we ever go live before 1:00 PM. Eric's an SEO nut, and one of the most informative in the industry, so we asked him to bring...
  6. Kyle Gage

    New to the forum!

    New to the forum! I work for a company called Space Auto. We are a website provider, SEO, and Digital marketing company. I am relatively new to the digital field and got my start in the automotive industry in 2015, when I took a job as a sales consultant for Patterson Nissan in Longview, Tx. I...
  7. George Nenni

    New GMBspy v2.0 - Learn the top GBP categories for any search query

    DealerRefresh community, I am so proud to announce ‍♂️GMBspy 2.0 has arrived. For folks who work in SEO, or are trying to optimize your Google Business Profile (fka Google My Business) how would you like to know the Google Business Profile categories for the top-20 search results in just one...
  8. Brad Burlingham

    If you were launching a new point (we are), who would you choose to do your SEO

    We are launching a new, stand alone Genesis dealership later this month. We're using it as a bit of an experimental store (including a new DMS) and i'd like to try something new with SEO. I really havent had great experiences with any SEO companies. Any thoughts on SEO specific companies that...
  9. Joe Mesa

    Deals4Dealers 50 Free Hand Written Vehicle Comments! dealerassistNow

    All we do is create online vehicle descriptions that have proven their effectiveness for thousands of dealerships across the United States and Canada. In fact, our professional writers have crafted more than 8 million vehicle listings already, and each one is carefully formulated by hand — not...
  10. George Nenni

    Chrome Extension shows competitor Google My Business categories

    We released a cool new (and free) Chrome Extension this morning called GMBspy. Many of us know that Google My Business (GMB) categories can be read for any location by searching the HTML. This process works, but is clumsy and slow. Why care about GMB categories? I believe they are one of the...
  11. Mary-Grace Wilson

    Dealer Inspire SEO/DigAd Strategies For Dealers Dealing With COVID-19

    Hey DealerRefresh community, Wanted to quickly pop in to share some SEO and DigAd strategy recommendations focused on dealing with the impact of Coronavirus. We've put a blog up highlighting some of the things we've been putting in place for DI SEO and DigAd clients, but wanted to be sure to...
  12. Jeff Kershner

    Resource The Dealer Guidebook 2.0 - Google 2.0

    The last ten years have been punctuated by advancements in technology, and the pace is accelerating. The automotive industry is being shaped by autonomous vehicles, connectivity, electrification, and shared mobility. As I meet with OEM’s and business leaders, they consistently cite a fifth...
  13. Nate Schoell

    GMB issue with Service listing showing up instead of Main dealership listing

    Hey all, just wanted to pop in here and share something interesting the DI SEO team has observed the past few days. Feel free to share your observations as well! Over the past week, Dealer Inspire has noticed an influx of Service department listings showing up in the knowledge panel in SERPs...
  14. Dan Sayer

    Toxic Backlinks? We are seeing an increase. Are you?

    Ladies and gents, According to my bruh, Chad Sabatka, we're seeing an increase in toxic domain names recently. We're only seeing this on a few sites, not all, trying to find out why. Finding some of this information in Google Search console, but most he's getting from SEM Rush backlink...
  15. TabFlythe

    DealerAuthority Wearing the "white hat"

    Shout out to all of my fellow Scandal fans out there! For those of you that don't know, the main character of Scandal, Olivia Pope, spent her days "fixing" Washington D.C. crises and prided herself on always wearing the "white hat" of justice. We pretty much do the same thing at Dealer...
  16. TabFlythe

    DealerAuthority Will Swapping Fresh Content Improve Your SEO?

    Outdated website content may not always hurt, but it certainly never helps, either. Is it worth the effort to dust off those old pages and give ‘em a shine? The answer may surprise you. When it comes to SEO and website traffic, everyone is looking for an edge on the competition. It’s no...
  17. Christopher Reggie

    Uncovered More Black Hat SEO....

    Recently my team and I uncovered a dirty secret with automotive websites. One of our clients using an unnamed website company had become victims of Black Hat SEO tactics. Our client’s website had over 1000 pages of cloned content that was added by the website company. Content cloning is done by...
  18. TabFlythe

    Events & Workshops Seriously, ask us anything.

    This coming Monday (December 16th) at 2:00 PM EST our CEO Tyson Madliger will be going live on the Dealer Authority Facebook Page. Why do you ask? So you can literally ask us anything! Things like: Does third party data really make a difference in Facebook campaigns? Does my dealership really...
  19. Christopher Reggie

    Skating on Thin Content This Winter?

    If you are a business owner, or even just someone who works in marketing, it is absolutely vital to be aware of just how important having quality content on your webpage is. Having “thin” content will harm your business in both the short and long term by not having it display as prominently when...
  20. Christopher Reggie

    Understanding why the Link Between PPC and SEO Is Important

    Implementing a Synergistic Strategy Often times, within the marketing department of any given company, the department will be roughly divided into two different teams: those who deal with PPC, or pay-per-click advertising, and those who deal with SEO, or search engine optimization. The...