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@Jeff Kershner if the agency is selling you on a file fixing all your problems it’s a bunch of smoke. LLMs.txt is a thing but to @Ryan Everson earlier post it’s only a piece of a much broader MCP and trigger automation environment that leading agencies and marketing teams are starting to build in. All important pieces if orchestration is done right… and if your website provider isn’t trying to actively block LLMs from your site in the first place… which is common right now in auto.

First things first - confirm your site isn’t actively attempting to block LLM traffic/confirm your site and blog sitemaps are up to date, you are regularly publishing, and that your website provider doesn’t have NOINDEX/NOFOLLOW on your blog. (We see this all the time)

Does LLMs.txt matter? - it’s still early but directionally yes.
Should it be on your site? - probably
Should you pay for it monthly? - NO

Does Hrizn give you the guides to do this for free in minutes? - Yes… and lots of other stuff.

Here’s the deets and how to install LLMs.txt - llms.txt for Dealerships: Guide Your AI Visibility | Hrizn

For anyone geeking out on event triggered content orchestration - the Hrizn Public API can be explored here - Hrizn Public API - Hrizn API Documentation

Thank you VERY MUCH for this @MattCopley!! I knew something was fishy when they mentioned a PRICE for this service. It didn't pass the smell test.

Ya know.. when someone would ask me "why did you start DealerRefresh?" THIS was/IS one of the BIGGEST reasons why DealerRefresh exists. So thank you again for your expertise!