• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

AI SEO or GEO building ideas

@Jeff Kershner if the agency is selling you on a file fixing all your problems it’s a bunch of smoke. LLMs.txt is a thing but to @Ryan Everson earlier post it’s only a piece of a much broader MCP and trigger automation environment that leading agencies and marketing teams are starting to build in. All important pieces if orchestration is done right… and if your website provider isn’t trying to actively block LLMs from your site in the first place… which is common right now in auto.

First things first - confirm your site isn’t actively attempting to block LLM traffic/confirm your site and blog sitemaps are up to date, you are regularly publishing, and that your website provider doesn’t have NOINDEX/NOFOLLOW on your blog. (We see this all the time)

Does LLMs.txt matter? - it’s still early but directionally yes.
Should it be on your site? - probably
Should you pay for it monthly? - NO

Does Hrizn give you the guides to do this for free in minutes? - Yes… and lots of other stuff.

Here’s the deets and how to install LLMs.txt - llms.txt for Dealerships: Guide Your AI Visibility | Hrizn

For anyone geeking out on event triggered content orchestration - the Hrizn Public API can be explored here - Hrizn Public API - Hrizn API Documentation

Thank you VERY MUCH for this @MattCopley!! I knew something was fishy when they mentioned a PRICE for this service. It didn't pass the smell test.

Ya know.. when someone would ask me "why did you start DealerRefresh?" THIS was/IS one of the BIGGEST reasons why DealerRefresh exists. So thank you again for your expertise!
 
  • :light:
Reactions: MattCopley
Really enjoying this thread.

One thing I'd add: the shift to conversational search changes what "being found" even means. When someone types "red SUV under $35k with third-row seating" into a traditional search box, the results are a list of links. When they ask that same question in a conversational interface, the answer is a specific vehicle or a short list.

The implication for dealers is that structured, rich inventory data becomes just as important as content marketing. Your VDPs, your inventory feeds, your schema markup, all of that becomes the "quotable source" the AI librarian reaches for.

Curious if anyone here has experimented with how their inventory data specifically (not just blog content) surfaces in AI-generated results?
@tylernobi We automated rich Vehicle Schema across our description feeds for about a year before taking it down. Problem is most website providers strip scripts from feeds automatically and try their best to block AI from dealer sites... silver lining is we see AI engines are picking up rich content well regardless. Be mindful there is often a much bigger power struggle at play motivating these nonsensical dealer website throttles...

I'll say the quiet part out loud:
If you are one of the big providers that owns listing platforms and dealer websites, there is way more profit to be made throttling dealer visibility and serving inventory to the LLMs from your major listing site uncontested by direct to dealer competition.

Go seek out modern website platforms that operate solely in the interest of the dealer. Or be the squeaky wheel that gets your existing site the attention and freedom it deserves...
 
  • Like
Reactions: Jeff Kershner
I’ve had solid results boosting traffic by sticking to steady forum outreach, and using white hat link building made a big difference for me. The mix of natural discussion and context helped my pages climb without looking spammy. What helped most was having links placed in active, niche threads, so the traffic coming in was actually interested instead of random.
 
Last edited by a moderator:
You should set it up so no one can post a link until they have over 100 post ... in my humble opinion
That's a really good idea! @Jeff Kershner check out the brains on Gregg (too bad you aren't a Brad for that Pulp Fiction quite).

We will be figuring this out.


Edit… Jeff already saw this. Duh to me.
 
  • Like
Reactions: DjSec
That's a really good idea! @Jeff Kershner check out the brains on Gregg (too bad you aren't a Brad for that Pulp Fiction quite).

We will be figuring this out.


Edit… Jeff already saw this. Duh to me.
I believe Parasite SEO will kill a forum!

Just look at Digg...

When people make a post or a comment only to drop a link or talk about their services, it will slowly kill the forum because the people who are smart enough to see the post for what it is will not post.

You want your forum to have cutting edge information that a dealership CAN NOT find anywhere else. Not self promotional content riddled with half truths and lies that are designed to blend in an hide the link, that is the very definition of Parasite SEO.

If someone wants to promote their business let them buy a banner.

If you want a forum that standsout from all the AI slop and all the social media sites...push, write, and promote the type of content dealerships need.

And don't attack someone for having a debate!​

You should encourage debates because...

1.) It is the only way to find the truth
2.) The more content the better the site will rank!
3.) If someone is searching Google for information on a topic their able to see both sides

Someone should build a test site...outside all the big platforms and noise with the intention of dominating one area and post their entire journey, real numbers, their marketing strategy (encourage people to critique and attack your methods, your design, layout) and you tweak, change and post again.

Each idea is a new thread, turn the forum into a testing ground, a place for dealerships to learn instead of a place for vendors to drop links and promote their own stuff.

Push the limits, get test sites banned, see what really works and doesn't work.

In my humble opinion the forum could be a gold mine, a place people talk about and link to from all the other social media sites or it could be a place where you go to drop a link and get a free backlink.
 
Thanks for the post, Gregg. We are aware of these things and agree with you. It is the way we have done things for 20 years and have outlasted everything that ever came up.

Although I think the real secret to our success is that DealerRefresh is not a business. We take sponsorship money to keep the lights on.

We are trying something new out. We are allowing a little more promotion. And it this will be a fluid change as we figure out the right balance.
 
  • Like
Reactions: Jeff Kershner