Eric's librarian analogy is perfect. The shift from "be the top result" to "be the source the AI references" changes the game for dealers. One thing I'd add: this same principle applies to on-site search, not just external search engines. If a shopper lands on your site and your inventory search only works through rigid dropdowns, you're forcing them to think like a database query. The dealers I've seen win are the ones making their on-site experience feel more like talking to a knowledgeable salesperson, where the shopper can express what they actually want in plain language. That's the same conversational paradigm that's making AI search engines outperform traditional ones.
