AI Video Marketing: Is this the future for dealership sales and service?

[Esteban]

This is a good example, just looks so much better when you add the ai sales person

 

[levin233]

It sounds great on paper for the service updates part. Having the service advisor deliver a quick video on the repair status is huge for customer trust, but those guys are always running around. If the AI tool can genuinely mimic the actual SA's voice and look, then yes, that cuts a massive time sink. For the sales side, though? I don't know, a computer-generated person talking about the G63 feels kinda hollow. Customers want a real connection there.

 

[Esteban]

Deliver a quick video on the repair status is huge for customer trust,

That sounds like a bad idea honestly. I see this working great for sales eventually, yet for an actual repair, just send a real video if you must.

 

[TJThompson]

We built tools for service to send actual videos which makes way more sense then trying to explain someones repairs etc. through AI. I could see it for opcode descriptions though. "Why get your brakes serviced" type of vids to build value. That would make some sense.
Far as the AI gen videos with sales rep, I think its neat but through google its cost prohibitive. Maybe heygen or something. Be about $4 per video I'd guess. I like it better then the slideshow with voice over type dynamic videos. Still early days I'm thinking.

 

[Apricot101]

Hey everyone,

I'm relatively new to the forum and have been following a lot of the discussions on maximizing profit and cutting marketing costs. It's clear that customer communication is key, but it can be a real time sink, not to mention expensive to produce high-quality video updates.

I wanted to get your thoughts on something our company is doing. We've developed a way to create professional, custom-tailored AI videos for car dealerships in minutes, not days. The idea is to turn a simple text prompt into a professional video of a salesperson, service advisor, or finance manager, delivering a message to a customer.

For example, instead of a salesperson having to record an update for a new arrival, you can have a video ready in minutes. We've seen great results with videos like this one we made for a dealership with a new G63 AMG:
View: https://youtube.com/shorts/zFDtHNSWs94


The process is incredibly fast, and what would normally be a $1,500-$5,000 production budget can be done for a fraction of the cost. I'm curious to hear if this is a tool you could see your team using. What are your thoughts on using AI to streamline customer communication?

Hey everyone,

I'm relatively new to the forum and have been following a lot of the discussions on maximizing profit and cutting marketing costs. It's clear that customer communication is key, but it can be a real time sink, not to mention expensive to produce high-quality video updates.

I wanted to get your thoughts on something our company is doing. We've developed a way to create professional, custom-tailored AI videos for car dealerships in minutes, not days. The idea is to turn a simple text prompt into a professional video of a salesperson, service advisor, or finance manager, delivering a message to a customer.

For example, instead of a salesperson having to record an update for a new arrival, you can have a video ready in minutes. We've seen great results with videos like this one we made for a dealership with a new G63 AMG:
View: https://youtube.com/shorts/zFDtHNSWs94


The process is incredibly fast, and what would normally be a $1,500-$5,000 production budget can be done for a fraction of the cost. I'm curious to hear if this is a tool you could see your team using. What are your thoughts on using AI to streamline customer communication?

I love this video! I am the Internet Sales Coordinator for our dealership and I am wanting to Implement AI videos as well into our CRM system. Not sure how effective these videos are. What results some dealerships are having with the AI Boom.....

 

[Apricot101]

This is a good example, just looks so much better when you add the ai sales person

Can you explain where to get started to do this or add this feature to my sales team?

 

[TJThompson]

For those who are more 'codie', this is a basic 'how to' to do the exact thing using the tools mentioned. Few ways to skin the cat, and if you can sit through this... enjoy. In a nutshell, you can't really create a consistent video more then 8 sec so you are really creating a few and stitching together. You'll notice in the sample provided in the forum scenes dont' last more then about 7 sec before cutting out. No avatar for a few scenes helps that more so. Cost can be a factor as well. Personally for custom one-off used car videos, the juice isn't worth the squeeze. I think there could be better use cases "Dealership Intro" perhaps. Service descriptions like "why service your brakes" etc. may be good as well. For OEM stores, possibly good for new car models since you could do just a few on the new model year without breaking the bank.


View: https://www.youtube.com/watch?v=c5nlH_J9wUc

 

[Esteban]

Can you explain where to get started to do this or add this feature to my sales team?

Sure, are you planing on building and maintaining the software yourself, or a you looking for a service or API to integrate with your CRM? I wrote this guide a few weeks ago with the basics: The Definitive Guide of Using AI to Turbocharge Car Sales in Dealerships

Still work in progress as I edit it and improve it, if you have a tech team it should be enough for them to build you something. AI is changing fast with new advancements everyday, will keep the guide updated as things progress. I'm seeing interest in the idea of a service for this, so thinking about creating one that is free if there is a market for it.

 

[Esteban]

For those who are more 'codie', this is a basic 'how to' to do the exact thing using the tools mentioned. Few ways to skin the cat, and if you can sit through this... enjoy. In a nutshell, you can't really create a consistent video more then 8 sec so you are really creating a few and stitching together. You'll notice in the sample provided in the forum scenes dont' last more then about 7 sec before cutting out. No avatar for a few scenes helps that more so. Cost can be a factor as well. Personally for custom one-off used car videos, the juice isn't worth the squeeze. I think there could be better use cases "Dealership Intro" perhaps. Service descriptions like "why service your brakes" etc. may be good as well. For OEM stores, possibly good for new car models since you could do just a few on the new model year without breaking the bank.


View: https://www.youtube.com/watch?v=c5nlH_J9wUc

Just a note that the pricing for the videos is wrong. You can see per second video costs of the mentioned Veo3.1 here:

https://ai.google.dev/gemini-api/docs/pricing#veo-3.1

That is Googles VEO official documentation and pricing:

from their site:

Veo 3.1​

veo-3.1-generate-preview, veo-3.1-fast-generate-preview

Try Veo 3.1

Our latest video generation model, available to developers on thepaid tier of the Gemini API.


Preview models may change before becoming stable and have more restrictive ratelimits.

	Free Tier	Paid Tier, per second in USD
Veo 3.1 Standard video with audio price (default)	Not available	$0.40
Veo 3.1 Fast video with audio price (default)	Not available	$0.15
Used to improve our products	Yes	No

"

You need to use the standard version, not the fast one. Overall, it’s about 40 cents per second, not taking into account that some clips may need to be regenerated a few times before you get them right. A 30-second video for Instagram, TikTok, and similar platforms should realistically cost around $12–$15 just for the video generation.


On top of that, you need lip sync, an audio model, and labor costs if these steps are done manually, as shown in the workflow in that video. To make this feasible, you’ll want an automated pipeline that generates everything end-to-end, removing labor costs and allowing you to scale video production across all your cars.

 

[Esteban]

I love this video! I am the Internet Sales Coordinator for our dealership and I am wanting to Implement AI videos as well into our CRM system. Not sure how effective these videos are. What results some dealerships are having with the AI Boom.....

That is the bottom-line question: will AI video increase sales? I think the answer is most likely yes. As for current results in dealerships, the technology that makes this possible is literally only a few months old (Veo 3.1 came out last September). I’m looking to work with a dealership for free so we can find out.