Bad Facebook Data?

[Chubbard]

This recent Wired piece about Facebook is concerning. Has anyone else noticed these issues, and if so, are you rethinking your ad-spend with them?

Excerpt:

"Last week, Facebook said it found flaws in the metrics it reported to advertisers—the measurements by which those advertisers judge the success of their ad campaigns on the platform....Facebook Pages—the pages brands maintain as their home bases on the site—double-counted repeat visitors, leading to greatly exaggerated estimates of the size of their audiences. (The company said page owners should be prepared to see their “28-day reach” fall by 55 percent.)"

 

[craigh]

We never base any of our Facebook results on the metrics they provide.
We either track our own interaction metrics or we track conversions to our other digital properties.
Facebook has had advertising metric issues since the day they started their ad network.

 

[Chubbard]

Nor do I, but I'm hearing stories about rival dealerships that are getting "all!" their sales from Facebook (or dumping all their money into it). Am wondering if they think it's better than it is, and if this may be a cautionary flag...

 

[Karen Ann]

Has anybody tried the Offline Events upload to match up your ads with sold events? Feels like stalking, but the additional data might be worth it?
https://business.facebook.com/offline_events/