- Apr 7, 2009
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Best lead sources today for internet leads
- Thread starter BDCMGR
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- internet leads leads
- Dec 19, 2018
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- Bill
- Apr 20, 2009
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I was going to challenge you on this, but I think that Jorts post was MORE than a decade ago.
✨ AI Highlights
Dealers debate the best internet lead sources, with consensus pointing to a dealership's own website as the top performer, followed by third-party listing sites. The thread's standout moment is Alex Snyder sharing aggregated CRM data from 6,500 stores and 4.4 million leads — including eye-opening AutoTrader performance figures — which others called the most significant data drop the forum had ever seen. A key takeaway from multiple contributors is that no universal best lead source exists; closing rates vary widely by market, and internal processes like follow-up and CRM discipline matter more than which third-party provider you use.
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