- Apr 7, 2009
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- Joe
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Best lead sources today for internet leads
- Thread starter BDCMGR
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- internet leads leads
- Dec 19, 2018
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- Bill
- Apr 20, 2009
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- Ryan
I was going to challenge you on this, but I think that Jorts post was MORE than a decade ago.
that data is incredible. Has to be a national group. But what amazing info and not surprised by the closing ratios by most of the sites.
- Apr 7, 2009
- 5,272
- 2,630
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- Joe
Hi ya Bill,
assume that 'par' = for every $grand you invest in a platform:
| Marketplace | Close Rate | Performance vs. Par (Over / Under) |
| Autotrader | 9.4% | +46.9% (Over Par) |
| CarGurus | 6.8% | +6.3% (Over Par) |
| Cars.com | 6.6% | +3.1% (Over Par) |
| Benchmark (Par) | 6.4% | 0.0% (Par) |
| CarFax | 4.7% | -26.6% (Under Par) |
| Edmunds | 4.0% | -37.5% (Under Par) |
| TrueCar | 3.8% | -40.6% (Under Par) |
✨ AI Highlights
Dealers debate the best internet lead sources, with consensus pointing to a dealership's own website as the top performer, followed by third-party listing sites. The thread's standout moment is Alex Snyder sharing aggregated CRM data from 6,500 stores and 4.4 million leads — including eye-opening AutoTrader performance figures — which others called the most significant data drop the forum had ever seen. A key takeaway from multiple contributors is that no universal best lead source exists; closing rates vary widely by market, and internal processes like follow-up and CRM discipline matter more than which third-party provider you use.
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