At the moment they seem to have done the right thing and stopped the script. But I don't buy for one minute they aren't going to fire this right back up as soon as they think the smoke has cleared
They'll probably get smart and not make it so obvious next time. I hear they have deep relations with a data broker. Hard to believe selling dealers' data isn't a big part of their revenue stream.
Here is the thing they don’t need to run the script to sell the data all they need to do is ship the logs directly off of their server to the data broker. Yes it is one more step but can be solved automatically with a script like the large hosted DMS systems do it.