- May 1, 2006
- First Name
@joe.pistell, this could go the opposite way as well with the silent shoppers with showrooming. Customers showrooming could visit the site while in the showroom, use the Digital Retailing tool and end up leaving the store because the site shows one payment and desk manager showed another. So it could easily be -5. Jus say'nJohn V, while you're working 10-20 leads to get one sale, 5 silent internet buyers just walked in.
I like the data. Data makes my job easier, but for some reason any time that I "hear" JD Power I turn away immediately. We ALL know how these awards, trophies and such work.And JD Power still thinks Chevy's are dependable cars (shot fired) so I mean, c'mon....why would I listen to them?
-sidebar-Data makes my job easier, but for some reason any time that I "hear" JD Power I turn away immediately.
Are you the Internet Store Manager? - I do everything from plunging toilets, installing printers, to signing contracts but yes, I guess you could say Marketing Director, etc.
Agree, with buts. Your websites goal and purpose should be to convert. Defining conversion and optimizing is where it gets tricky. There are enough third party plug-ins in our space that you could go broke selling cars. Adding more plug ins (trade in, coupons, calculators, etc) does not mean incremental leads or sales. ePrice buttons might be a "free" feature on your website, but you're still paying for the website, advertising to drive visitors, staff to answer leads...I guess that would be a philosophical question on "what is the purpose of your website?". I see it as a lead generator. Spend $$$ to send traffic to your site to convert those visits into leads and sales. I, personally, could care less if I had thousands of DR interactions, I want leads to work deals on. If it's not generating that, why have it? Eprice buttons also happen to be free - not $1,000++ per month as an add on to my site.
I also want to see answers to the 5 questions you posed.
No offense, but "Attribution" Summit? Is this fucking for real and that BS buzz still going on?Yes! It is a HUGE topic on many dealers' minds. Is Digital Retailing something that truly sells cars online? Is it just another lead-capture gimmick? Does it make sense at all?
Those are some of the questions I get. Brian Pasch asked me to be on a panel to discuss this exact thing next month, so this thread would be an excellent warm-up if anyone has some more questions to throw out there.
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