Got word yesterday that matching DAS funds from Ford are going away so I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service keyword campaigns through the OEM provider and they're now co-opable (they have never allowed Service keyword co-op prior)! Ford dealers, what are you going to do?
Ford Dealers - Say goodbye to your DAS matching funds!
- Thread starter Dan Sayer
- Start date
- May 1, 2006
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- First Name
- Alex
