- Feb 11, 2015
- 2,491
- 756
- First Name
- Alex
This didn't go as expected.
You got that right. Had I known, it would have went down a bit different.
I'm thinking it's Client Command.
Rymes with Smilent Smammand?
Dealers are playing a guessing game to identify a "shady" vendor who accesses dealer DMS and CRM data to measure marketing ROI, with guesses ranging from Digital Airstrike and CarGurus to Client Command, iHeartRadio, and various attribution platforms. The thread reveals ongoing industry concerns about vendors accessing proprietary sales data without clear transparency, though one participant questions whether data access itself is inherently problematic since some vendors have historically operated this way. The actual villain remains unrevealed pending Jeffrey Tognetti's Monday reveal, leaving the community in suspense.