- Nov 15, 2011
- 77
- 66
- First Name
- Jeff
Not trying to be anti-climatic and surely do NOT have cold feet however we are waiting for permission from one of the dealers info we'd be posting and have yet to receive it.
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Guess the Villain Game - from RefreshFriday
- Thread starter Alex Snyder
- Start date
- Feb 11, 2015
- 2,491
- 756
- First Name
- Alex
- Feb 11, 2015
- 2,491
- 756
- First Name
- Alex
- Aug 15, 2018
- 8
- 2
- First Name
- Steve
Looks like nothing, I had high hopes for an answer but I guess Jeff never got the dealerships permission to let anything out of the bag.
- Oct 28, 2012
- 414
- 280
- Awards
- 5
- First Name
- Chris K
Next time, let's get the permission up front so we can avoid this mess.
- May 1, 2006
- 4,070
- 2,930
- Awards
- 13
- First Name
- Alex
@Jeffrey Tognetti stepped into this one too fast. Although we've pretty much figured out which company it is. He does lay out what is being done on a past RefreshFriday.
- May 1, 2005
- 6,010
- 1,920
- Awards
- 12
- First Name
- Jeff
Agreed and noted @craigh - I'll personally be sure permissions have been granted up front before we proceed next time. We forgive Jeff this time around, because he's a great guy and has a lot to offer.
I felt like I was reading one of those 20 page internet documents about the 5 things your cardiologist never eats
✨ AI Highlights
Dealers are playing a guessing game to identify a "shady" vendor who accesses dealer DMS and CRM data to measure marketing ROI, with guesses ranging from Digital Airstrike and CarGurus to Client Command, iHeartRadio, and various attribution platforms. The thread reveals ongoing industry concerns about vendors accessing proprietary sales data without clear transparency, though one participant questions whether data access itself is inherently problematic since some vendors have historically operated this way. The actual villain remains unrevealed pending Jeffrey Tognetti's Monday reveal, leaving the community in suspense.
Replies
Views
57
23,155
Started
Last Reply
