How do you leverage your new car specials page?

[Jeff Kershner]

Our boy Dan just published an article over on the blog - "Are your new car specials, really special?"

Here's a topic that seems to never get old. No matter what year it is.

Dan offers several solid ideas on how to optimize and leverage your new car specials page on your dealership's website.

To summarize:

• Showcase specials for each individual model
• List multiple offers per model
• Incorporate an email campaign strategy
• Streamline your PPC efforts

Go read Dan's article and then come back here and let us know how you're leveraging and optimizing your New Car Specials page...

What great ideas do you have the share?

 

[jon.berna]

I posted this in the comments: Great article Dan, so many weak specials out there. Either dealers develop/hire the talent that can manage this or enlist a company like Dan's to do it right.

Supporting specials with video is another element, with targeted FB ads driven to the landing page. By adding the FB pixel to the landing page lead conversion event FB can optimize the campaign for conversion. If dealerships are still skeptical about targeted FB ads read this: http://forum.dealerrefresh.com/threads/tangible-roi-in-social-media.4701/