- Nov 21, 2025
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- Carson
Stayed up much later last night than I should thinking about this. Wanted to float the question to the room.
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In your opinion, where is the biggest gap in today's CDPs?
- Thread starter CarsonWhite
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- Jul 15, 2026
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It's only one tool
You still have to have the DMS and IMS and CRM and Marketing Data and Website data appended to it. Nothing lives in the same spot
But the Cox/Fullpath merger may change how that looks. Well on the front side at least, we all know the back side will just be spaghetti code nightmare crossing paths
You still have to have the DMS and IMS and CRM and Marketing Data and Website data appended to it. Nothing lives in the same spot
But the Cox/Fullpath merger may change how that looks. Well on the front side at least, we all know the back side will just be spaghetti code nightmare crossing paths
