- Nov 21, 2025
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- Carson
Stayed up much later last night than I should thinking about this. Wanted to float the question to the room.
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In your opinion, where is the biggest gap in today's CDPs?
- Thread starter CarsonWhite
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- Jul 15, 2026
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- Jake
It's only one tool
You still have to have the DMS and IMS and CRM and Marketing Data and Website data appended to it. Nothing lives in the same spot
But the Cox/Fullpath merger may change how that looks. Well on the front side at least, we all know the back side will just be spaghetti code nightmare crossing paths
You still have to have the DMS and IMS and CRM and Marketing Data and Website data appended to it. Nothing lives in the same spot
But the Cox/Fullpath merger may change how that looks. Well on the front side at least, we all know the back side will just be spaghetti code nightmare crossing paths
- May 1, 2006
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Weeeeeell.... that assumes Cox actually merges the software and the core FullPath people hang around the FullPath product. Neither has been demonstrated in Cox's history.
✨ AI Highlights
Dealer professionals are debating where customer data platforms fall short in automotive retail, with the thread opener prompting open reflection on CDP weaknesses. An early responder highlights that CDPs remain siloed tools requiring separate DMS, IMS, CRM, marketing, and website data to function, and that true integration is still largely an illusion despite moves like the Cox/Fullpath merger. The underlying concern is that front-end consolidation may mask persistent backend complexity.
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