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In your opinion, where is the biggest gap in today's CDPs?

But the Cox/Fullpath merger may change how that looks. Well on the front side at least, we all know the back side will just be spaghetti code nightmare crossing paths

Weeeeeell.... that assumes Cox actually merges the software and the core FullPath people hang around the FullPath product. Neither has been demonstrated in Cox's history.
 
RIGHT!

I was honestly shocked they haven't shut down the Israeli dev team yet. Time will tell.
That would be a mistake because those guys ship nonstop!


Name another automotive vendor with a feature release changelog that's updated almost weekly with new functionality. Most are lucky to have one overhyped feature release a year that they save for NADA.
 

✨ AI Highlights

Dealer professionals are debating where customer data platforms fall short in automotive retail, with the thread opener prompting open reflection on CDP weaknesses. An early responder highlights that CDPs remain siloed tools requiring separate DMS, IMS, CRM, marketing, and website data to function, and that true integration is still largely an illusion despite moves like the Cox/Fullpath merger. The underlying concern is that front-end consolidation may mask persistent backend complexity.

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