- Dec 19, 2018
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- First Name
- Bill
#RefreshFriday Merchandising Steroids for Dealers Looking to do Better! | Pistell, Vaughn, Bertram, Barba
- Thread starter Jeff Kershner
- Start date
You've got my attention.
- Apr 7, 2009
- 4,855
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- Joe
- Dec 19, 2018
- 713
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- Bill
This is actually one of those dealers that makes me think I work WAY too hard. Besides this, they don't have the best reputation in the area and yet they do a pretty good business.
- Apr 7, 2009
- 4,855
- 2,303
- Awards
- 10
- First Name
- Joe
Not all car shoppers are 'cerebral'. We expect all shoppers to have a logical, disciplined process. There is a 'spectrum' of car shoppers that have different demands for what the internet can do for them.
- My Wife: "google pictures of cars, go to dealer website 1 time, go to dealer"
- My Brother: " 10 open tabs, spreadsheets, notepad, weeks of research" recorded his journey
What end of the spectrum is larger?
Billy Fuccillo's stores sold a million cars in his lifetime
Shoppers have different 'expectations' of what they want the internet to do for them.
That being said, across the shopping spectrum, all car shoppers go thru this journey
Your websites job is to sell "THE JUMP"
(a productive continuation and successful conclusion of your internet shopping)
- Apr 7, 2009
- 4,855
- 2,303
- Awards
- 10
- First Name
- Joe
@BillKVMotorCo's Example:
Bill's killer USP and a CTA to follow the USP
(DISC Merchandising is art & science)
- Dec 19, 2018
- 713
- 671
- Awards
- 8
- First Name
- Bill
- Apr 7, 2009
- 4,855
- 2,303
- Awards
- 10
- First Name
- Joe
- Dec 19, 2018
- 713
- 671
- Awards
- 8
- First Name
- Bill
Picture guys are typically short!
