#RefreshFriday Merchandising Steroids for Dealers Looking to do Better! | Pistell, Vaughn, Bertram, Barba

[BillVaughnKMC]

Mock
View attachment 9291

Merchandising is art and science. Building Blocks are:
Hero
View attachment 9292

Comparison UI
View attachment 9293


CTA
View attachment 9295


Best Practices:
• This comparison data stays with the shopper onto other VDPs -and- it pre-populates the trade-in form.
• #GradualEngagement Strategy (goal: create a reward for the user to add PII).

AutoMagic Labs (AML) is a merchandising design powerhouse. We are especially good at creating scalable solutions to universal challenges that are hiding in plain sight.

This is the tip of the iceberg. We are building a LLM centered products. We are looking for an innovative partner that can leverage our magic. ping me: [email protected]

This would be LEGIT, Joe.

 

[Jon Singo]

Mock
View attachment 9291

Merchandising is art and science. Building Blocks are:
Hero
View attachment 9292

Comparison UI
View attachment 9293


CTA
View attachment 9295


Best Practices:
• This comparison data stays with the shopper onto other VDPs -and- it pre-populates the trade-in form.
• #GradualEngagement Strategy (goal: create a reward for the user to add PII).

AutoMagic Labs (AML) is a merchandising design powerhouse. We are especially good at creating scalable solutions to universal challenges that are hiding in plain sight.

This is the tip of the iceberg. We are building a LLM centered products. We are looking for an innovative partner that can leverage our magic. ping me: [email protected]

You've got my attention.

 

[joe.pistell]

ouch
https://www.woodysdjc.com/used/Ford/2024-Ford-Edge-chillicothe-e0cd4b75ac184ce726d339661779565a.htm

 

[BillVaughnKMC]

ouch
https://www.woodysdjc.com/used/Ford/2024-Ford-Edge-chillicothe-e0cd4b75ac184ce726d339661779565a.htm

View attachment 9320

This is actually one of those dealers that makes me think I work WAY too hard. Besides this, they don't have the best reputation in the area and yet they do a pretty good business.

 

[joe.pistell]

they don't have the best reputation in the area and yet they do a pretty good business.

Not all car shoppers are 'cerebral'. We expect all shoppers to have a logical, disciplined process. There is a 'spectrum' of car shoppers that have different demands for what the internet can do for them.

• My Wife: "google pictures of cars, go to dealer website 1 time, go to dealer"
• My Brother: " 10 open tabs, spreadsheets, notepad, weeks of research" recorded his journey

What end of the spectrum is larger?

Billy Fuccillo's stores sold a million cars in his lifetime


Shoppers have different 'expectations' of what they want the internet to do for them.

That being said, across the shopping spectrum, all car shoppers go thru this journey

Your websites job is to sell "THE JUMP"
(a productive continuation and successful conclusion of your internet shopping)​

 

[joe.pistell]

Your websites job is to sell "THE JUMP"

@BillKVMotorCo's Example:

Bill's killer USP and a CTA to follow the USP
(DISC Merchandising is art & science)

 

[BillVaughnKMC]

@BillKVMotorCo's Example:
View attachment 9325
Bill's killer USP and a CTA to follow the USP
(DISC Merchandising is art & science)

Look at that thing! How could you not want to buy it?

 

[joe.pistell]

Look at that thing! How could you not want to buy it?

This $50,000 bad boy is standing tall

 

[BillVaughnKMC]

This $50,000 bad boy is standing tall


View attachment 9334

Frick! They didn't line the seats up!

 

[jon.berna]

Frick! They didn't line the seats up!

Picture guys are typically short!