QR Codes - In or Out?

[craigh]

I can't stand QR codes. I'm walking around an automotive conference right now and I see them everywhere, but I haven't actually seen anyone scan any of them.

I just don't see the value in them. People don't type that slow - it takes just as long to open the application, line up the QR code, etc.
They would have been better off investing in short URLs like dses.co/eventinfo

 

[dvMail]

Find someone under the age of 30 who has a QR code reader app on their phone(and someone over 40 who knows how to use a QR code reader app). It will be less than 10% from my own polling and observations.

 

[craigh]

Find someone under the age of 30 who has a QR code reader app on their phone(and someone over 40 who knows how to use a QR code reader app). It will be less than 10% from my own polling and observations.

Aside from blackerry devices, I don't know of anyone under 30 who has installed and kept a QR code reader app.
And we've had this discussion many times, because I see QR codes on the sides of buses and on billboards in my city.

 

[joe.pistell]

3yrs ago, on this thread, the store I worked at had > 1000 cars for sale. I QR'd them all for 3 months and the results were very weak. I ended that program.

 

[craigh]

3yrs ago, on this thread, the store I worked at had > 1000 cars for sale. I QR'd them all for 3 months and the results were very weak. I ended that program.

And adoption has not grown since then.
NFC all the things! (in 12 months when device setup is better).

Don't iBeacon all the things.

IMHO

 

[itdata]

Talking QR's are alive and well. I have several clients using them successfully. Research indicates the time spent on the sites dramatically increased when the prospect is engaged getting additional verbal information. Here is one for your review. Scan it and see what you think.

 

[itdata]

It's the vehicle talking.

 

[craigh]

As a technology advocate, I own 6 phones I have used in the last 2 years. I currently have 2 active phones. None of them have QR code scanners.

Also, the #1 category for malware injected apps is QR Code scanners.

 

[yagoparamo]

@sgeneralgrievous No offense with my comments, just an inside joke since this thread is one of the longest running ones.

This thread is going down as the most active one in 2014. I'm glad someone brought it back up

 

[itdata]

The technology to individualize and personalize verbal messages that engages some customers whether on the lot, after hours or via the website does work. It is distinct to the vehicle, fully automated and the message can changed as needed via keyboard. Customers feel they are getting facts, not a sales pitch. I am not aware of any malware issues.