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Rank the CRMs

My personal ranking would be:
  1. VinSolutions
    Best overall for ease of use, reporting, cost/value, and actual salesperson adoption.
  2. eLeads
    Still a solid option. A lot of dealers know it, and it can work well, but it depends heavily on setup, process, and whether the team actually follows the tasks.
  3. DealerSocket
    Has its place, but I would put it behind VinSolutions and eLeads for day-to-day store usability.
  4. Reynolds Contact Management
    Powerful in some ways, but too confusing and time consuming for the average sales floor in my opinion.
  5. AVV Web Control
    If people are still using it, I would be looking to move. That would be at the bottom of my list.
For me, the best CRM is not the one with the most bells and whistles. It is the one your team will actually log into, work every day, and that gives managers clean visibility without wasting time.
 
I was with elead for forever at my old long time spot then we switched to Tekion literally a week before the CDK hack and I'm a few months at a new spot that has elead/CDK. Getting back with elead/CDK is like riding a bike...the muscle memory has come back and I love the improvements CDK made to the backend Admin stuff.

Tekion is a very involved system and I was pretty used to it but it was a constant learning venture especially with the reports/data/campaigns side of things but that is not a bad thing. They are constantly improving.

My gut take is I'm happy to be back with elead's desking tool and CDK's deal/DMS (DRIVE) but will probably miss where Tekion was going with the data/reports/campaigns system it had with the CRM/ARC link.
 

✨ AI Highlights

A 12-store dealer group on eLead is weighing a CRM switch and asks the community to rank the leading platforms, noting a lack of recent innovation from their current provider. Community members broadly favor VinSolutions for ease of use and adoption, while eLead and DealerSocket hold middle ground, and Tekion draws praise for its reporting trajectory despite a steeper learning curve. The thread also highlights the importance of team adoption over feature count, while moderators call out multiple instances of undisclosed vendor self-promotion.

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