Haven't paid for Cargurus in 2 years and loving every minute of it! Not that anyone asked - just wanted to share.
[RESULTS of] POKING THE BEAR! What did you pay for CarGurus last month? Use the Form and let's compare!
- Thread starter Dan Sayer
- Start date
Stopped paying after my post here got the attention of their execs, regarding our price jump.
I keep hearing the "cost per lead" used by the CG reps to justify whatever pricing they are quoting. But a few questions:
1. How do they arrive at a CPL for a new dealership? (buy/sell, new opening, etc)
2. If they truly use CPL, when going to up/down sell the package, shouldn't CPL stay the same? Basically more $$ just equals more leads?
3. Pricing still seems all over the map, with no real basis. A "whatever the rep can get" mentality.
I think the whole CPL (and even CPVDP), while good stats to track, can lead to a one sided view. You have a couple Jeep Wranglers, Corvettes, or etc in stock that will spike your requests and be a good %% of activity. I hold cost per vehicle advertised as another stat - and when combined with CPL and CPVDP I think gives you a good basis.
1. How do they arrive at a CPL for a new dealership? (buy/sell, new opening, etc)
2. If they truly use CPL, when going to up/down sell the package, shouldn't CPL stay the same? Basically more $$ just equals more leads?
3. Pricing still seems all over the map, with no real basis. A "whatever the rep can get" mentality.
I think the whole CPL (and even CPVDP), while good stats to track, can lead to a one sided view. You have a couple Jeep Wranglers, Corvettes, or etc in stock that will spike your requests and be a good %% of activity. I hold cost per vehicle advertised as another stat - and when combined with CPL and CPVDP I think gives you a good basis.
