Matt, I believe that common sense tells us that customers sort by price. I have heard arguments to the contrary. I view display advertising on Cars.com and AutoTrader like my print ads. I doubt there is a dealer in America that would advertise their cars in the paper at list price. Good descriptions, nice pictures, videos, links to reviews, a call to action......
Change those descriptions featuring the most important features up front. On new vehicles build a library. I used Wordpad to avoid any formatting. I had a list of all of the option packages and what they contained.
Change those descriptions featuring the most important features up front. On new vehicles build a library. I used Wordpad to avoid any formatting. I had a list of all of the option packages and what they contained.