• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
I boosted a few of our dealership’s posts by deciding to buy tiktok followers and saw a noticeable jump in views within days. It helped spark some real engagement, especially on behind-the-scenes content and quick car feature clips. Our younger buyers responded well, and it gave us a bit more credibility right out of the gate before our organic reach kicked in.
 
Nice thread, thanks for kicking it off! A few thoughts:

  • Great that you’re doing both organic and paid social. Organic helps build trust; ads help scale reach.
  • Don’t get too hung up on follower numbers, engagement (shares/comments) often matters more than raw count.
  • Try testing content types (video, stories, reels vs static posts) to see what your audience actually responds to.

Curious, what metrics do you use to decide whether a social campaign is “working”?

At the end of the day, social media is like good facilities management, it’s all about consistency, maintenance, and adapting to what people actually need.
 
Last edited: