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✨ AI Highlights

Ben B, completing his e-marketing degree, seeks salary guidance for his role at a 350-unit dealership where he handles social media, video/photography, website updates, and all marketing creative—while earning only slightly above minimum wage. Industry veterans provide concrete benchmarks: photography-focused roles historically earned $25k+ plus per-car fees (2005), while a social media manager for a 13-location group earned $50k in 2011, suggesting Ben is significantly underpaid for his comprehensive responsibilities. The consensus is that dealerships frequently exploit students and entry-level workers by undervaluing their labor under the guise of "experience," and Ben should research standard rates and negotiate accordingly.

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