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Alex Snyder

President Skroob
May 1, 2006
3,083
1,866
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1
First Name
Alex
We have found that dormant, inactive, or bad leads provide plenty of opportunities for more sales. On average, myautoIQ customers see 5% of their monthly sales coming from their dormant leads in the CRM. One of our Hyundai dealers in central PA sold 18 vehicles in May from dormant leads; this was 16% of their monthly sales. The real key is leveraging lead intelligence and retargeting these leads through automation.

:iagree: We see the same. Here's a new dealer we launched yesterday, at FRIKINtech, who did an email blast to some leads they marked bad earlier this year. As of this morning they have 53 reanimated leads to start the month with.

Email-Blast-Stats-page.jpg
 

John V.

Boss
Jan 15, 2015
137
135
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1
First Name
John
"5% of their monthly sales"

think of how many more cars you could of sold if you took that effort into working your engaged leads harder? I bet you would sell more.