• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Alex Snyder

President Skroob
May 1, 2006
3,250
2,106
Awards
1
First Name
Alex
We have found that dormant, inactive, or bad leads provide plenty of opportunities for more sales. On average, myautoIQ customers see 5% of their monthly sales coming from their dormant leads in the CRM. One of our Hyundai dealers in central PA sold 18 vehicles in May from dormant leads; this was 16% of their monthly sales. The real key is leveraging lead intelligence and retargeting these leads through automation.

:iagree: We see the same. Here's a new dealer we launched yesterday, at FRIKINtech, who did an email blast to some leads they marked bad earlier this year. As of this morning they have 53 reanimated leads to start the month with.

Email-Blast-Stats-page.jpg
 

John V.

Boss
Jan 15, 2015
178
176
Awards
1
First Name
John
"5% of their monthly sales"

think of how many more cars you could of sold if you took that effort into working your engaged leads harder? I bet you would sell more.
 

outline

Boss
Sep 9, 2021
1
1
Awards
1
First Name
Gino
If a customer is truly in-market (submitted a lead they meant to submit) they don't care if you email or text them. What they care about is having their questions answered. I know a few dealers who have automated their lead response in a way that answers those questions and communicate back and forth with 80%+ of their leads via email. SMS is just another avenue. The phone is another… and the phone is much better for scheduling appointments.

Not trying to argue with you. Just stating what I see.
wrong
 
  • 1Hilarious
Reactions: Alex Snyder