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What is a Check In Hand WORTH?

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Jeff Kershner

Jeff Kershner

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May 1, 2005
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#1
If a 3rd party (eg lead provider, website, etc) could deliver a customer to the front door of your dealership, with a check in hand, on an in-stock vehicle...DONE-DEAL, what would that be worth to YOU / Dealer?

This is not a leading questions. Rather a conversation that came about between myself and @Bill Playford as we were discussing efficiencies on the sales floor.

...what would that be worth to YOU / Dealer?
 

✨ AI Highlights

Jeff Kershner poses a hypothetical question about the value dealers would place on a lead provider or marketing service that delivers a customer ready to purchase with payment in hand on an in-stock vehicle. The thread explores what dealers consider the true worth of a "done deal" lead versus traditional lead generation metrics. The question aims to establish a baseline for understanding sales floor efficiency and lead quality rather than volume.

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