Founded in 2002, DealerRater is the world's leading car dealer review and reputation management platform, featuring over 7 million consumer reviews across 41,000 U.S. and Canadian dealerships. The platform enables dealerships to manage their online reputation, grow their review presence, and achieve higher SEO rankings to attract in-market shoppers. It is a subsidiary of Cars.com (NYSE: CARS), having been acquired in August 2016.
Community evidence
→ Stable
DealerRater has 90 mentions across 20+ years of DealerRefresh dealer discussion — rated 85% · Favorite. The community includes 33 positive and 6 negative takes.
90 mentions · 33 positive · 6 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"DealerRater announced an enhancement to Salesperson Connect that allows shoppers to view salesperson profiles, reviews, and biographies on Cars.com and contact salespeople directly before visiting the dealership. The feature reportedly increases closing rates by 89 percent for customers who select a salesperson based on reviews"
DealerRater Enhances Salesperson Connect, Features Employee Profiles on Cars.com →
POSITIVE
"Blake Arbogast partnered with DealerRater to expand their review platform into the RV dealer market, marking a significant step toward modernizing the RV industry's online reputation management."
DealerRater.com Goes RV Rating with Dave Arbogast →
POSITIVE
"DealerRater is recruiting an Inside Sales Representative for an entry-level position focused on reputation management and digital marketing. The company highlights its rapid growth, ranking #137 on the 2012 Inc. 500 list, and its significant market position as the leading online review platform for auto dealerships, attracting over 5 million annual consumers."
DealerRater is Hiring! →
POSITIVE
"Cars.com announced its acquisition of DealerRater, prompting discussion about the strategic implications for the review platform's future and the competitive landscape with AutoTrader. The thread confirms Chip Grueter (DealerRater's founder) as the creator being acquired and celebrates the deal as validation of the importance of customer reviews in automotive retail."
Cars.com to buy DealerRater →
POSITIVE
"reputation management through customer reviews (DealerRater) as game-changers, with one contributor emphasizing that adopting review processes creates competitive differentiation since most dealers neglect this practice"
Milestones For Your Dealership or Dealerships →
POSITIVE
"AutoTrader partnered with DealerRater to integrate 1.8 million dealership reviews directly into AutoTrader.com, a strategic move that positions the platform competitively against Cars.com while eliminating the need for dealers to manage reviews across multiple sites."
AutoTrader.com finally gets into the dealer reviews arena →
POSITIVE
"DealerRater emerging as the most widely recommended solutions across different dealership sizes. Responses range from simple free options like Twitter search to custom-built aggregation systems, with one dealer highlighting the competitive advantage gained from becoming a certified DealerRater dealer."
What online Reputation Management Tools are you using for your dealer? →
POSITIVE
"DealerRater, a sponsor of the forums, ran an iPad giveaway contest requiring participants to watch a video testimonial from a successful dealership and submit their name, title, and a specific sales figure to enter."
DealerRater Drawing for an Ipad- ends tomorrow! →
POSITIVE
"DealerRater remains the most practical platform for this purpose due to its built-in employee tagging and easier data access"
Sales Person Reviews →
POSITIVE
"DealerRater is recruiting for a Product Manager position in Waltham, MA, with Ryan Leslie highlighting the company's rapid growth (ranked #137 on the 2012 Inc. 500 list) and positive work environment to attract candidates."
DealerRater is looking for a few STARS... →
POSITIVE
"DealerRater announced the launch of a dedicated Content Monitoring Team to manually read and vet all reviews submitted to its platform, supplementing its existing Fraud Investigation Team. The move aims to ensure that all reviews comply with DealerRater's Terms of Use and maintain the integrity of its 250,000+ dealer reviews."
DealerRater Expands Review Monitoring to Increase the Integrity of Dealer Reviews →
POSITIVE
"Ryan Leslie from DealerRater's team is promoting Movember, a fundraising initiative for men's health awareness where participants grow facial hair throughout November, and shares a photo of his company's team members participating."
MoVember →
POSITIVE
"DealerRater will be "in the game" no matter what happens with this program, Eley. Your hard work won't go unnoticed by your consumers. No disrespect intended to any of them, but DealerRater doesn't do what these companies do. We strike a unique, and often difficult, balance for dealers AND consumers. Since the site was built 10 yrs ago we've focused on providing dealers with a platform to collect and leverage positive reviews while reconciling the not so positive ones. But we ALSO serve the consumer as a decision-making engine with trusted content they can ONLY get from a true third party."
GM Reputation Management "Required" →