Our system is integrated with values from KBB, Black Book, or AccuTrade. The dealer can select whichever fits their needs best.
On the dealer's website we install a homepage banner, landing page, and SRP/VDP buttons with a simple "Text My Value" CTA. Additionally, for marketing, we integrate a QR code, a local phone number and a keyword so it can be used on any digital and traditional marketing.
How does a shopper use it? Simple. If they want to receive their value, they enter their mobile number (TCPA compliant in all 50 states). When they do, we immediately send them a text, and they respond with their license plate or VIN. If a license plate is given, we decode to a 17-digit VIN and grab the vehicle info and verify their name. At that point, a lead is sent to the dealer's CRM. The text interaction is instant just as if we were texting each other.
If the shopper gives us a BS phone number, the lead is never built and sent. There are ZERO incorrect leads.
What we've found is shoppers would much rather text than fill out a form. Plus, the dealer receives the benefit of NOT wondering, did Sally Smith provide valid contact data.?.? I have asked hundreds of dealer owners, GM's, BDC managers, etc... If you receive 100 leads from your online form fill, how many are accurate? The standard answer is 60%. Having 40% garbage leads on average is discouraging for a BDC or sales team that is calling those potential buyers and trade/acquisition shoppers.