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Napa & NADA reviews by Alex #NADA2011 #DMSC
- Automotive News, Press Releases, and Events
- 11 Replies
Alex- What a blast from the past! Great catching up with both you and Jeff at NADA and, I must say that Dominion looks pretty darn good on your "one to watch" list. Thanks for including some of the standout products of the show as well- always interesting to see what got noticed at NADA and why. Hope you had a great show. Looking forward to your comments as Dominion "keeps doing stuff with all those product lines" 
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Napa & NADA reviews by Alex #NADA2011 #DMSC
- Automotive News, Press Releases, and Events
- 11 Replies
Alex - Welcome to Vendor World! And also thanks for stopping by the booth. I didn't have time to walk around much either - I didn't even step foot into the North Hall until things were starting to wind down some on Monday. The Dealer.com booth looked awesome!
We did have a few of your co-workers swing by on Monday for for a quick demo of some of our newest solutions for dealers. Of course I collected business cards from them (the metal business cards of Dealer.com must be the coolest in the industry). I filed them away in my card case.
Everything was great till I tried to go through security at SFO the next morning. I had cleared my pockets of coins and my Zippo and stepped through the detector - alarms went off! I took off my belt - alarms went off! They asked me to empty my pockets and then it hit me; the cards I'd collected from Patrick, Jai and Darren were about to put me on the Do-Not-Fly list! Make sure you thank them for me
Ed Brooks
We did have a few of your co-workers swing by on Monday for for a quick demo of some of our newest solutions for dealers. Of course I collected business cards from them (the metal business cards of Dealer.com must be the coolest in the industry). I filed them away in my card case.
Everything was great till I tried to go through security at SFO the next morning. I had cleared my pockets of coins and my Zippo and stepped through the detector - alarms went off! I took off my belt - alarms went off! They asked me to empty my pockets and then it hit me; the cards I'd collected from Patrick, Jai and Darren were about to put me on the Do-Not-Fly list! Make sure you thank them for me
Ed Brooks
Napa & NADA reviews by Alex #NADA2011 #DMSC
- Automotive News, Press Releases, and Events
- 11 Replies
No, I don't have any video of the Vette vs. Curb .....I wish.
Kevin & Jennifer - one of the big things this year was a lot of companies supporting iPad compatibility. For us 100% Mac users it was good to see that, but it was also good to see that in terms of better mobility. I was not a fan of the ones that aren't truly supported on Safari because the technology is so old or it is written on a Microsoft framework. I saw a lot of workarounds for getting stuff to work on iPads and I must admit that wasn't too cool.
With that said I liked FirstLook's new iPad tool. I find it to be a little unrealistic for everyday average dealership usage. Most dealers are not going to invest in iPads in an environment where things routinely grow legs. It is also difficult to get sales staffs to accept new process changes for long. It is a neat tool they built though.
I'm not going to name any other products (one of them I'm quite biased toward ) publicly. I'll just say that I didn't get to see everything I wanted to see, but what I did see was a step in the right direction.
Kevin & Jennifer - one of the big things this year was a lot of companies supporting iPad compatibility. For us 100% Mac users it was good to see that, but it was also good to see that in terms of better mobility. I was not a fan of the ones that aren't truly supported on Safari because the technology is so old or it is written on a Microsoft framework. I saw a lot of workarounds for getting stuff to work on iPads and I must admit that wasn't too cool.
With that said I liked FirstLook's new iPad tool. I find it to be a little unrealistic for everyday average dealership usage. Most dealers are not going to invest in iPads in an environment where things routinely grow legs. It is also difficult to get sales staffs to accept new process changes for long. It is a neat tool they built though.
I'm not going to name any other products (one of them I'm quite biased toward
) publicly. I'll just say that I didn't get to see everything I wanted to see, but what I did see was a step in the right direction.Napa & NADA reviews by Alex #NADA2011 #DMSC
- Automotive News, Press Releases, and Events
- 11 Replies
Nice write up alex...any video of the Corvette vs Curb??
Napa & NADA reviews by Alex #NADA2011 #DMSC
- By Alex Snyder
- Automotive News, Press Releases, and Events
- 11 Replies
Wow - what an incredible 8 days in California! I don't know if it is the jet-lag or the fact that I hit the ski slopes hard after getting back, but I am exhausted today. This exhaustion is so worth it! I may be physically tired, but I am pumped.
Napa
Brian Pasch's Napa Valley Digital Marketing Strategies Conference was one of the best, if not the best, automotive marketing conferences I have ever been to. This was the first conference where I saw so many vendors, consultants, and advanced dealers drop their titles and their brands to simply help. It was parity for the sake of the greater good.
The theme of the conference was leadership and with so many dealership decision makers present I believe that theme sunk-in. Many of the dealer principles were there to learn and we were all there to translate from geek to real world dialogue.
It was interesting to note that all the digital people at this conference were mostly saying the same thing: don't get hung-up on shiny widgets and social media fairy dust. Profit is made through intelligent process and management.
However, one company's representatives did not get the memo that we were all there to help. I guess egos have a tendency to get in the way sometimes. I had a few dealers mention to me that it was hard to learn with one particular individual in the classes. All I know is that it was hilarious to watch him smack his yellow Corvette rental car (do I really need to say anymore) into the curb - it sounded like a missile exploded. It made my day. Since I'm sure he's reading this I have to ask how the 50th interview with Dealer Digest went? Sorry they had to interrupt all those demos you did at NADA.
Brian - you and the PCG team did an incredible job. There really isn't anything you can do about the previous paragraph, so don't worry about it. I walked away with a lot of new friends and look forward to making more at the Bootcamp in Orlando this coming April. This conference format is really strong.
NADA
It is vastly different being a vendor at a NADA. It is hard work on either side of the aisle, but dealers get to make their own days. For a vendor it is like taking 100 floor ups in a day, selling a few, but collecting the prospects for future follow-up. It is non-stop.
As a dealer I didn't think about what a vendor is after at NADA other than some new accounts. Vendors look for partnerships with other vendors just like dealers look for new vendors to partner with. It was very interesting to be involved in these kinds of innovative conversations.
I didn't get too many opportunities to make it out of the Dealer.com booth for long. I missed every workshop, but I did get an opportunity to catch-up with some old friends at their booths: Dominion, Dealer Socket, vAuto, eLead, and Phone-Up Ninjas plus visits from iMagicLab, TK Carsites, and ActivEngage. Always good to see you all. There were some very impressive new products launched at NADA this year, and I have to say that I am most interested in watching Dominion. They're based in my hometown so I have a lot of history with them and I am glad to see them finally doing stuff with all those product lines they have. We need more players who can challenge the ADP's and Rey Reys out there.
This is going to be entirely biased, but I have to give a shout-out to Dealer.com. The Saturday night party with Third Eye Blind at MOMA was the best NADA party I've ever attended. The attention to detail was amazing and both Amy Parker and Dennis Lemoine at Dealer.com deserve massive applause for putting it all together. Johnny Utah (John Jones - DDC Trainer), our DJ, tore it up at the party and in the booth. You know you're doing a good job when people are hanging around for hours and the conference staff are constantly asking you to turn the volume down - if the cops don't show up it ain't a party.
As it is with every event there are always people I miss. I apologize and hope we can connect by email or phone before the next event.
The next event is the Automotive Marketing Bootcamp before the Digital Dealer Conference in April.
Napa
Brian Pasch's Napa Valley Digital Marketing Strategies Conference was one of the best, if not the best, automotive marketing conferences I have ever been to. This was the first conference where I saw so many vendors, consultants, and advanced dealers drop their titles and their brands to simply help. It was parity for the sake of the greater good.The theme of the conference was leadership and with so many dealership decision makers present I believe that theme sunk-in. Many of the dealer principles were there to learn and we were all there to translate from geek to real world dialogue.
It was interesting to note that all the digital people at this conference were mostly saying the same thing: don't get hung-up on shiny widgets and social media fairy dust. Profit is made through intelligent process and management.
However, one company's representatives did not get the memo that we were all there to help. I guess egos have a tendency to get in the way sometimes. I had a few dealers mention to me that it was hard to learn with one particular individual in the classes. All I know is that it was hilarious to watch him smack his yellow Corvette rental car (do I really need to say anymore) into the curb - it sounded like a missile exploded. It made my day. Since I'm sure he's reading this I have to ask how the 50th interview with Dealer Digest went? Sorry they had to interrupt all those demos you did at NADA.
Brian - you and the PCG team did an incredible job. There really isn't anything you can do about the previous paragraph, so don't worry about it. I walked away with a lot of new friends and look forward to making more at the Bootcamp in Orlando this coming April. This conference format is really strong.
NADA
It is vastly different being a vendor at a NADA. It is hard work on either side of the aisle, but dealers get to make their own days. For a vendor it is like taking 100 floor ups in a day, selling a few, but collecting the prospects for future follow-up. It is non-stop.As a dealer I didn't think about what a vendor is after at NADA other than some new accounts. Vendors look for partnerships with other vendors just like dealers look for new vendors to partner with. It was very interesting to be involved in these kinds of innovative conversations.
I didn't get too many opportunities to make it out of the Dealer.com booth for long. I missed every workshop, but I did get an opportunity to catch-up with some old friends at their booths: Dominion, Dealer Socket, vAuto, eLead, and Phone-Up Ninjas plus visits from iMagicLab, TK Carsites, and ActivEngage. Always good to see you all. There were some very impressive new products launched at NADA this year, and I have to say that I am most interested in watching Dominion. They're based in my hometown so I have a lot of history with them and I am glad to see them finally doing stuff with all those product lines they have. We need more players who can challenge the ADP's and Rey Reys out there.
This is going to be entirely biased, but I have to give a shout-out to Dealer.com. The Saturday night party with Third Eye Blind at MOMA was the best NADA party I've ever attended. The attention to detail was amazing and both Amy Parker and Dennis Lemoine at Dealer.com deserve massive applause for putting it all together. Johnny Utah (John Jones - DDC Trainer), our DJ, tore it up at the party and in the booth. You know you're doing a good job when people are hanging around for hours and the conference staff are constantly asking you to turn the volume down - if the cops don't show up it ain't a party.
As it is with every event there are always people I miss. I apologize and hope we can connect by email or phone before the next event.
The next event is the Automotive Marketing Bootcamp before the Digital Dealer Conference in April.