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A Whole New World

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I've been to the remotest place on earth for the last 3 weeks.  It was a complete escape from...well...absolutely everything.  I couldn't even communicate with Mom.  No news, no phones, no cars, no business, no worries!  You can't even imagine...

WTF did I just come back to?

I want to sell the house, the car....awwww hell....I'll just declare bankruptcy and get out of this country as fast as I can.  What a miserable place the United States has become.  I had to fly back into the States through Miami and as soon as I got through customs it was not the America I once knew.  No happy faces, no excitement, no sense of adventure in Miami International.  Yeah, airport security is rough, but this was different.  I was still in vacation mode and didn't quite put my finger on it.  My layover in Charlotte multiplied these sad things I was noticing.

Then I got home.  I was walking in the clouds from the most amazing experience of my life and discovered all these people who just wanted to grab my feet and pull me into their hell.

For the first time ever I want to move to a different country.

But there is another side of me that wants to see all my friends, family, and colleagues see past this temporary funk we're in.  You might be cutting back on your spending habits, you might be seeing your net worth drop, or you may even be standing in the unemployment line, but ladies and gentlemen you still have it better than most of the world.  Have we forgotten about the things we take for granted?

  1. Were you able to stand up this morning?
  2. Were you able to have a meal or three?
  3. Does someone else care about you?

If you can check those things off, you're doing well.

Of course you all knew that.  Motivational things don't work on you - too many Saturday morning meetings have taken their toll.  Well, here's some other things:

  • The most Generals are made during times of war
  • The biggest risk is in not
  • You can do anything you want

BMW New Regional Marketing Co-op Website Redesign

Williams-Forrest, a creative technology solutions consulting firm, announces the launch of 44 redesigned BMW Regional Marketing Co-op websites (www.tristatebmw.com). This redesign will act to enhance the marketing capabilities of BMW dealerships within the US while unifying appearances and features of the sites with those users have grown accustomed to seeing on BMWUSA.com. Lancaster, PA (PRWEB) November 10, 2008

Williams-Forrest, a creative technology solutions consulting firm, announces the launch of 44 redesigned BMW Regional Marketing Co-op websites (TristateBMW.com). This redesign will act to enhance the marketing capabilities of BMW dealerships within the US while unifying appearances and features of the sites with those users have grown accustomed to seeing on BMWUSA.com.

As with the BMWUSA.com redesign in December 2007, Williams-Forrest provided all of the technical architecture, technical project management, and quality assurance services for the BMW Regional Co-op redesign. Additionally, Williams-Forrest provided all of the web development services. This significant endeavor included the creation of a custom BMW-specific CMS solution built with ASP.NET 3.5, C# 3.0 and the Microsoft .NET 3.5 framework. The redesigned websites also include high performance AJAX interactions, LINQ for data access, and Google maps integration. Innovative marketing partner Dotglu (Dotglu) was responsible for all of the information architecture and creative components of the redesign.

BMW NA recognizes four different marketing regions in the US in which dealers can pool their resources into marketing co-ops, each with their own website. These sites represent a key marketing opportunity for dealers and have generated over 8.5 million page views so far this year, with well over 1.5 million unique visitors.

The new Co-op websites have a greater range of content including all model information such as Standard Features, Packages and Options, Model Accessories and Image Galleries, as well as information on the latest financing and special offers available. Each site is customizable to the co-op with specific information on local events and complete dealer CPO inventories available. Users also have the ability to submit lead generating forms directly from the regional sites, such as Request a Test Drive, Contact a Dealer, and Get a Quote.

Williams-Forrest provides sustainable technical services and solutions utilizing leading-edge technologies for both web and software applications. For more information, please visit Williams-Forrest.

UDC Announces 50% Increase in CRM Software Sales for Auto Dealers

UDC, the nation's leading high line retail automotive BDC consulting, training and CRM software provider, today announced a 50% increase in CRM software sales for third quarter 2008. 

The company also reported a 22% increase in high line automotive clients since year-end 2007. UDC attributed the growth to its highly successful BDC consulting and training program which improves the sales of a typical dealership by as much as 35%, state-of-the-art CRM technology and partnerships with top high line auto manufacturers. Irvine, CA (PRWEB) November 11, 2008

UDC, the nation's leading high line retail automotive BDC consulting, training and CRM software provider, today announced a 50% increase in CRM software sales for third quarter 2008. The company also reported a 22% increase in high line automotive clients since year-end 2007. UDC attributed the growth to its highly successful BDC consulting and training program which improves the sales of a typical dealership by as much as 35%, state-of-the-art CRM technology and partnerships with top high line auto manufacturers.
"We've been very pleased with our expansion over the past several months," said UDC CEO Hans Van Order

"All of our business is referral-based, which means our clients are continuing to get the results from us they expect and need. We've also received incredible support and endorsement from leading high line manufacturers. Our OEM partnerships have enabled us to help dealers around the country streamline and enhance their sales and service processes."

UDC was founded in 2000 as a luxury automotive BDC consulting and training firm. The company quickly developed a reputation for implementing highly effective BDC departments that included proven BDC policy and procedures, as well as the hiring and training of BDC staff to successfully handle inbound and outbound sales opportunities.

The high line specialist later extended its offerings to include two advanced CRM solutions, Momentum and Revolution. Momentum is a Web-based, sales CRM tool designed to boost sales performance. It integrates sales floor, BDC and Internet department customer data into on central database that can be viewed and shared by any sales unit in the dealership. Revolution is a service CRM solution that includes shop loading and capacity management features, real-time appointment scheduling, a TSD loaner management interface and advanced marketing tools to improve service department performance, and create more satisfied and loyal customers. Both CRMs interface with ADP and Reynolds and Reynolds.

In 2007, UDC was named an authorized Mercedes Benz USA and BMW of North America BDC/CRM consulting, training and software provider, becoming one of the few companies nationwide to receive vendor approval by both OEMs.

This year, Van Order was asked to create and facilitate BMW of North America's first series of nationwide peer performance workshops for sales managers. The meetings provided an open forum to discuss dealership processes, metrics and best practices to improve sales and customer satisfaction, and were considered a huge success by both the manufacturer and dealership participants. Van Order will return as the moderator for a new peer-performance workshop series being planned for 2009.

Van Order was also invited to participate in the Mercedes-Benz USA BDC/Sales Manager conference held in September, where he presented information and strategies on how dealers can bridge the gap between their BDC unit and sales floor.

In February, UDC launched its first international venture, developing and delivering a series of successful BDC workshops for Volkswagen Brazil. UDC will be returning to Brazil in 2009 for a follow-up series of seminars. Recently, the company closed a deal with Mercedes-Benz of Canada to conduct BDC training and consulting with dealerships in Toronto and Vancouver.

"Our focus at UDC has always been client care excellence," said Van Order. "Improving store sales and service processes, increasing efficiency and better managing customers is one of the easiest ways a dealership can generate more profits."

About UDC:

Headquartered in Irvine, California, UDC is a leading developer of CRM software solutions and a BDC consulting, training and hiring specialist for automotive retail sales and fixed operations. UDC combines state-of-the-art technology, industry expertise and proven strategies to increase bottom line profitability through client-care excellence. The company has helped dealerships nationwide enhance customer satisfaction, increase retention and loyalty. UDC is an authorized Mercedes Benz USA and BMW North America CRM/BDC consulting, training and software provider. For more information call 888-284-5833 or visit www.udcnet.com.

Cars.com Set to Kick Off 2009 Marketing Campaign With New Super Bowl Spot

Cars.com, a leading online automotive shopping destination, today announced plans to kick off its 2009 marketing campaign by once again advertising during the Super Bowl. This is the second year that Cars.com will advertise in the Big Game. Super Bowl XLIII will air on NBC on February 1, 2009. CHICAGO — Nov. 10, 2008Cars.com

“We made significant strides in moving our brand forward through our Super Bowl ads and our overall marketing campaign in 2008,” said Mitch Golub, president of Cars.com. “We want to keep that momentum moving forward in 2009, and advertising on the Super Bowl - which was seen by a record 97.5 million viewers - gives Cars.com a way to kick off that campaign in a big way."

Cars.com will have one 60-second commercial that will air during the second quarter. The spot will feature a new twist on its successful 2008 “Confidence Comes Standard” campaign. The campaign features car shoppers who are confident in their new car purchase because of the preparation they did on Cars.com. Their preparation keeps them from resorting to an outrageous “Plan B” scenario they initially thought they would need to get the deal they wanted from the dealer.

The Cars.com 2009 plan will be a national, integrated media campaign that will run throughout the year and will be backed by the local promotional power of Cars.com's affiliate network, which includes hundreds of leading newspapers, TV stations and their websites.

Since Cars.com launched its first national media campaign in May 2004, the company has continued to set records in the number of monthly unique visitors to the site. Today, more than 10 million people visit Cars.com each month.

"Cars.com’s media campaigns have always been about reaching high-quality, ready-to-buy customers and delivering them, ultimately, to our dealer partners," Golub said. “

As we roll out our national media campaign for 2009, we will continue to drive recognition of the Cars.com brand and further establish the site as a leading car shopping destination so, as consumers begin looking for a new car, Cars.com is top of mind.”

About Cars.com - Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Tony, yeah I get that razzed on that alot,
pronounced a little different tho:)

Thanks for answering. Sorry didn't post back I got slammed today.

I checked out www.berglundtoyota.com too, do you have your video walkrounds you shot on there? I couldn't find them.

Btw, I'm nowhere close to your market;)
Check ur email, call me anytime.

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

1. What type of videos did you shoot? ex: vehicle videos, testimonials, test drives, etc

Used car walk arounds, and some testimonials

2. The video views per month are based on how many videos? And what type, vehicle videos?

160 videos published on 8 different sites, so 1280 videos, mostly used car walk arounds.

3. What search sites did you OWN with the videos?

Google.

1. How is the new videos simpler?

They are automated slide shows, hands off!

2. What new videos have you added to your website to get these results?

Slide show videos on used cars.

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Tony I'm not going to bash.
I didn't even read up the post to find out why there is a bashing, I just don't care.

I do have some questions Tony regarding your post. Gathering from what you wrote it seems like you've been active with videos.

You wrote:
"We used to do all the video; I have gigs and gigs of video stored. I once had many of the videos I made on the site, and all our videos were on Google, AOL, Meta Cafe, MySpace and so on. We got 35,000 to 65,000 views per month, and we owned local searches for every make and model."

1. What type of videos did you shoot? ex: vehicle videos, testimonials, test drives, etc

2. The video views per month are based on how many videos? And what type, vehicle videos?

3. What search sites did you OWN with the videos?

You wrote:
"Anyway, this current video method we have is simpler for us until someone comes out with something better… My conversion rate is up to 8% on our site, and the average time spent per visitor is up to 10 minutes per visitor since I added these new videos."

1. How is the new videos simpler?

2. What new videos have you added to your website to get these results?

3. What is your website URL? Guessing from your post it's a Dealer.com site?

And, if you want to take this off-post just email me, Thanks Tony.

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Wow Joe, I thought we were all past all of this.... Okay here we go...

Of course Google visits our site every day! I was talking about a complete indexing which happens a few times (usually two times) a month for most sites. I have yet tapped into Google, or any other robot fully indexing my site every day. If you know the secret please write an article on how to do it so Jeff can let everyone in on the secret…

Joe, you write,
"But, to no thanks to you as Dealer.com has done all your SEO work. You can now cross “re-writing every page on your site 2x a month” and go back to sellin’."

I would really like to know where you get all your information? In the attempt to make me look like an a**, you have made one of yourself! Dealer.com has done Zero of my SEO. They did it in the beginning, but I let their SEO team go back in June or July of this year... Now we are indexing much better. I rewrote every title, keyword, description, and all page content on our site. And I update this information all the time. Do you think Dealer.com would make those spelling errors that "Observer" so kindly pointed out? Get you facts straight Joe! Dealer.com can not take any credit at this point! I am certainly not going to say anything negative about Dealer.com as I think they are awesome, so I will not get into specifics.

As far as video goes, I agree with you, the digital voice is a bit mundane! We used to do all the video; I have gigs and gigs of video stored. I once had many of the videos I made on the site, and all our videos were on Google, AOL, Meta Cafe, MySpace and so on. We got 35,000 to 65,000 views per month, and we owned local searches for every make and model. These 100’s of videos were targeted geographically, so hopefully they were local viewers... I since took the videos down, and we are working on another platform that will take its place. Anyway, this current video method we have is simpler for us until someone comes out with something better… My conversion rate is up to 8% on our site, and the average time spent per visitor is up to 10 minutes per visitor since I added these new videos.

I really regret coming off so strong (and negative) on my first post on this site… My tail is between my legs (so Joe, that must make you happy), but if you are going to bash, get it right! All is fair because of my post, and I think everything has been covered!

And to clarify some of the comments I made about Digital Dealer Mag (nothing to do whith Joe); I was a cover story for Digital Dealer, but we decided not to run the article, and (to me) it was a bummer that we did not let the publication run it! So, Sorry about bashing anyone being on the cover of Digital Dealer! If Michael Roscoe reads this post he can agree with this statement…

I hope this is the end of Tony Bashing, yet I know it must be fun!

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

CRAP!
I missed the free-for-all on Tony!! RATS! Late to the party again! Hmmm.... what the h*ll, I'll toss one out there anyhow... in Tony's 1st post, he writes:

"... A good Internet Sales Manager can manage his, or her team, update the site specials, rewrite the SEO content on every page of the site (front and back) at least 2x a month (after the Googlebot visits), .."

hahaha... ahem... Sorry.
Tony, if you're my "Internet Marketing Dood" and my site is not visited by google at least daily, I'd fire your a**.

Actually, I shopped ya on Google and you're scoring well, very well. But, to no thanks to you as Dealer.com has done all your SEO work. You can now cross "re-writing every page on your site 2x a month" and go back to sellin'.

Sorry to jump on the pile so late, but some times its so much FUN! ;-)

Actully Tony, I have a legit qwuestion. How often do your visitors click on your videos? One in 20? One in 10? One in 3 vistors? How long do they listen to the robot voice before they stop the stream? Have you tried to do a PERSONAL walk around a few cars to see if teh viewing time data increases?

See where I am going with this? Does the video generate interest (with leads to DIGL)?

Thnx for the fun Tony, I enjoyed the read!
Joe

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

It is in my opinion that an eCommerce Director or Internet Director should be a very skilled individual. This person should have the skill level of a GSM when it comes to internet and marketing. The position should have the authority of a GSM as well. This person should be able to build a manage the internet staff as well as maintain proper communication with vendor reps. At the same time, this person is willing to learn more proactive marketing techniques that drive more traffic to the dealership. If a new and amazing marketing tool comes out, they should be the first to consider it. At the same time, this person should be able to desk a deal and a close a deal if a TO is needed. While it is important to be savvy with technology, it is important to be one of the strongest sales people ever. The compensation should be similar to a GSM. This position is very important if you are going to run a high volume store of 400+ units per month or a group of stores. A smaller store that does 100 cars per month can certainly be without an internet director. However, by hiring more then one person to work the internet there is room for both people to work it properly. It is a matter of how they are going to be compensated ad how much time and effort they want to put into it.

Stan

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Mat,

My opinion is that an eCommerce Director or manager should be much more than just SEM/SEO, for many of the reasons you mentioned in your post.

My responsibilities extended far beyond my computer screen at the dealerships I represented. While I took care of the actual marketing and SEO, building micro-sites/landing pages, email campaigns, etc.. my duties also included but were not limited to actually supervising the Internet Sales Department. Having a super ISM to deal with most of the daily issues regarding the reps in the department was essential but I handled everything from one-on-ones to pay issues to pep talks to calling customers to personnel issues and so on.

I have been, on many occasions, asked to interview candidates for various dealerships or at the least appraise a resume and offer advice and would certainly not recommend anyone just for a SEM and/or SEO position.

Basic qualifications would include supervisory and troubleshooting skills, department management, maybe some experience in traditional marketing in addition to the eCommerce/Internet Marketing.

If a particular candidate showed no acumen for actually setting up processes and assuring the daily management of those processes, I'd be moving on to the next candidate.

As essentially important as the Internet has become to the Automotive industry, why are dealers out there not trying to hire the best available candidates as eCommerce Directors?

This is exactly where I see dealers coming up short. Right this moment, you could say the most important team member at any dealership is that person in charge of Internet sales and marketing. If it's not, then you're missing the boat.

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

I know I'm jumping into the dialogue a little late but there are some great points shared by all that have caught my attention.

I need to clarify one thing first that I saw in a post above. Cars.com does not charge anything for the dealer training sessions that we host.

They're held all over the country and you can contact your local Cars.com Sales Manager to find out when we will be hosting one near you.

I wanted to share a few comments regarding the main topic of hiring someone full time for SEO/SEM.

After visiting dealerships everywhere from Kalamazoo, Michigan to Las Vegas I have witnessed a few things that I will share with you as you decide what works best in your stores.

From what I've seen many dealerships would see more benefit by investing in other areas like: training for their staff, taking the time to prospect in their service department since those customers already have a level of trust with them, or even by tuning up their website.

Until those processes are in place, many will continue to blow customers out faster than they will sell them and this causes long term damage to what could be a great consumer relationship.

Let's say that you do invest in a full time person to manage SEO/SEM.

Let's assume a consumer does end up at your website. What will they see? Is the website going to inspire the consumer to make contact? If they make contact will the sales person have the skills needed to get them in the door? If they do purchase will your team continue to follow up and prospect so that the consumer is loyal to you and your store?

If the answer to all of that isn't a resounding yes...perhaps you should consider investing time and money in those areas first.

Finally I want to bring up something that I hear more and more from Dealers. I have met hundreds of Owners and General Managers this year who have spent oodles of dollars on SEM. When I ask them why they have invested so much in SEM the typical dialogue looks like this:

Why are you investing so much in SEM?
"To get them to my website."

And the goal of getting them to your website is what: "To get them to email or call us."

For the $5,500 you spent last month on it how many people came to your website?:
"Um, I'm not totally sure but it looks like about (X)"

Ok, so how many of them called or emailed?:
"I don't know but I'm sure a good number did because we track things really well."

--------------------
Gang, we all know that this is a numbers game and getting more people to your website should increase contacts which should increase sales.

The toughest part about SEM is that we're investing in the "HOPE" system. I 'hope' they come to my site and I 'hope' they will contact me and I 'hope' my sales person will get an appointment where I 'hope' they will close a deal.

In today's economy we need to stop throwing dollars toward things that we 'hope' will work.

While many pay-per-lead providers offer low quality I would argue one thing (without talking about specific providers): Pay-per-lead fulfills the goal of SEM by skipping the 'hope' steps. The end goal for SEM is a contact which is what you get with Pay-per-lead services isn't it?

Hiring a dedicated staff person for SEO/SEM may be the best plan for your dealership if you have a rock solid website, and a great process in place for tracking the referring sources for your website traffic.

Hiring a dedicated staff person for SEO/SEM may be a good idea if you have solid processes in place for sales, follow up and prospecting. However, if you don't have those in place, you may be better off investing a few dollars in training your team before spending it on any additional advertising.

That way, when you are ready to invest in advertising, you know you will get great results and you don't have sit back and 'hope' for the best.

Congratulations in advance on a great close to November!

Helping the best get better,
Mat Koenig
Sales Training Manager
Cars.com

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

I think a great summary to this blog would be to hear from some of the other respected, successful professionals in the business that do not normally post on here, yet converse and consult everyday with multiple dealership's management and owners across the country on this topic.

Rafi Hamid, Alex Snyder, Corey Mosely... just to name a few that come to mind quickly.

If the dealerships embrace the technology and processes the top consultants suggest, are they adequately staffing positions to maximize their ROI from these tools and processes?

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Tony- Now you are talking!

I am glad you see. We all come togethor and back each other up and most important help others out.

Ok Ok I will take a gander at your site. What is the URL address? I would be more than happy to give you a few pointers if you have not all ready received enough.

:) Have a great day and sell many cars!

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