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Best dealership website you've seen?

Thanks for the compliment. I love the group, my position, and what I do - it's pretty unique to the industry.

Nice job! I think more dealer groups should steal a page from your book and continue innovating in digital rather than hiring it out all the time. For larger groups, the economics definitely line up, but I recognize nobody gets fired for hiring IBM too
 
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One thing I personally cant stand on a dealers website is pop ups, seems like everyone has the pop up for a survey, then for a coupon, then for chat, then the girl starts talking to you. I think these drive more people away than it brings in. I think a button for chat works.

Jeremy,

There is no visibility into the "cost" of pop-ups, but, there is a ton of visibility into it's leads. Until that scenario changes, noting will change.


That being said, given the data performance farming that is just beginning to take shape, I expect that in <2years, new performance models may change all that. Keep an eye on KMX, they've got everything needed to blaze a new path, all based on performance data.
 
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✨ AI Highlights

Dealers discuss what makes an effective dealership website, with the original poster arguing that most dealer sites lack essential eCommerce features like prominent search functionality. The thread highlights several example sites considered well-designed (Foothills Toyota, Anderson Auto Group, and notably LingsCars.com) and emphasizes missing features like customer reviews and live chat, while also surfacing the tension between dealer freedom and franchisor constraints in website design. The key insight is that successful dealer websites balance functionality with engagement—LingsCars demonstrates that entertaining, personality-driven sites can convert effectively, even if they violate traditional automotive industry conventions, suggesting dealers should learn from mainstream eCommerce leaders like Amazon and Lowe's rather than copying industry standards.

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