- Mar 24, 2020
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They are making a push to re-invent themselves by partnering with Car Dealership Guy this year. I hope it works out!
They are making a push to re-invent themselves by partnering with Car Dealership Guy this year. I hope it works out!
I think the highlight and reason to go would be the Brent Wees AI Hackathon, he's a beauty and a pro: AI Hackathon | Digital Dealer
Yes he is - I also think the AI educational/news content he's putting out on LinkedIN is some of the best in a sea of AI slop posts.
We did just book our booth for Digital Dealer, so we'll find out soon enough if Detroit works.
$3,500 and no early bird. Same as last year. Absolutely outrageous for what you get.Brent is the best...but as a former DD loyalist, multi year and location speaker, absolutely not for the kind of money they want. I skipped Vegas (and we skipped a booth) for the first time in over a decade last year. I intended to walk it this year because Detroit is drive-able.
Then I heard the ticket price.
Dealers and vendors debate whether Digital Dealer is worth attending in 2026, with the Detroit event revealing a stark vendor-to-dealer imbalance that has plagued the conference for years. On-the-ground reports described a ghost town atmosphere, with estimates of only 66–100 registered dealers showing up, prompting widespread speculation that this may have been the conference's final run. The thread closes on a sardonic note, with participants joking that a rebrand to 'AI Dealer' might be the only thing that could resurrect it.